In this episode of The Speed of Culture, Andrew Katz, CMO of Athletic Brewing Company, explores how the brand is redefining the beer industry with nonalcoholic brews. They discuss consumer trends driving the shift away from alcohol, the importance of brand storytelling, and how Athletic Brewing is scaling through strategic marketing and distribution. Tune in to hear how Athletic Brewing is capturing market share and winning over drinkers—one can at a time.

Follow Suzy on Twitter: @AskSuzyBiz

Follow Andrew Katz on LinkedIn

Subscribe to The Speed of Culture on your favorite podcast platform.

And if you have a question or suggestions for the show, send us an email at [email protected]

Hosted on Acast. See acast.com/privacy for more information.