This week on Small Business School I’m joined by the incredible LaShonda Brown, award-winning tech educator, YouTube Coach. Through her educational company, Bootstrap Biz Advice, LaShonda teaches service providers worldwide how to work less & live more by leveraging tech and YouTube. LaShonda believes there is no shame in bootstrapping and her trainings will help you keep your expenses low and your profit margin high while you DIY. LaShonda heavily advocates for sustainable, healthy rhythms in business and is most well known for her 20-Hour Work Week practice that’s built on the foundation of deep focus work and a mindful morning routine. In 2022, LaShonda became one of the first 25 Canva Verified Experts in the world. In addition to training organizations of all sizes about Canva, LaShonda consults with SaaS brands about referral & affiliate programs and serves as an instructor for the email marketing software, Flodesk inside of Flodesk University.

In this episode, we dive into bootstrapping strategies and building visibility online with YouTube and Affiliate Marketing to work smarter, not harder. LaShonda's insights are a must-hear for entrepreneurs, especially service providers looking to simplify and scale their businesses!

Topics Covered:

• How to identify where to invest your time and money early on in business, and why leveraging tech tools can save you money and stress.
• When to automate or reallocate tasks, and why it’s important to keep up with the latest tools to boost efficiency.
• LaShonda’s journey from behind the camera to sharing her own story on YouTube.
• YouTube for Service Providers. Why YouTube is a game-changer for professionals and how to use it strategically to answer FAQs, showcase expertise, and drive traffic to your business.
• Tips on monetizing your YouTube channel and using it as a passive marketing tool for your business.
• How LaShonda uses the Pomodoro technique and tools like Groove to achieve a 20-hour workweek.
• Creating passive income by sharing tools and resources you already love.
  Setting the tone for a productive, balanced day while avoiding burnout.

Connect with LaShonda!

LaShonda’s Links:
Instagram
YouTube Channel
YouTube Workshop Library
YouTube Passive Income Guide

Staci's Links:
Instagram. Website.

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Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!