The 2018 football World Cup is less than a week away. From the 14th of June to the 15th of July, 32 FIFA member teams will battle to be crowned the undisputed champions of football worldwide. That might seem like a silly statement given Real Madrid’s run in 2018, but The World Cup is about, you know, the world.
The excitement is reaching fever pitch, which is ironic considering the opening match is between host Russia, which places 70th in FIFA’s rankings, and Saudi Arabia, which is 67th. Not quite the crackerjack of an opening match one hopes from a World Cup. Let’s face it, you’ll be watching it only because it’s the tournament opener.
Speaking of watching, the World Cup will start at 8.30 pm Indian time on the 14th on Sony Ten 2\.
Football is increasing in popularity in India and you can tell that is true because the world cup will have commentary in Hindi, Bengali and Malayalam as well on Sony’s other channels. In a recent report, Sony officials said they were expecting viewership in India for the 2018 World Cup to cross 100 million.
With match timings more amenable for Indian viewers, the World Cup in Russia is expected to attract very good viewership. For the uninitiated, and those who don’t care to watch football matches at ungodly hours, bear in mind that Russia, or at least the Moscow part of it, is 2.5 hours behind India, time zone wise. So you should be done by 1am most days. For those that prefer to watch it online, Sony’s digital content arm SonyLiv will live stream all the World Cup games in India. The official broadcaster even has a campaign called Meri Doosri Country that encourages Indian viewers to cheer for an ‘adopted’ country’s team. We’ll all just adopt Brazil, won’t we?