Monthly giving is not just about a donation. It is about giving people a way to channel their purpose consistently.

And in today's episode, we’re unveiling the secrets behind making compelling asks – and the most powerful strategies for recurring donation requests, so you can leverage initial contributions for maximum impact.

For example, 29% of first time donors who became recurring donors, did so within the first 90 days of their initial gifts (!)

From speaking opportunities at events, to the effectiveness of storytelling through long-form videos and influencer partnerships, you’ll find out how to engage supporters in meaningful ways.

We discuss critical retention techniques such as monitoring churn rates and using automated email sequences to keep donor engagement high.

This episode is packed with actionable advice to help you build lasting donor loyalty and even cultivate major gifts.

And, don’t forget to register for the Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!

Resources & Links

Tune in to the rest of this podcast series: Episode 133: Call In Your Believers and Episode 132: Build a Monthly Giving Program.

Check out Vik and Scott Harrison’s video on The Spring.

30 Podcasts to Pitch: https://positiveequation.com/podcastlist

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.

Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!