Monthly giving is not just about a donation. It is about giving people a way to channel their purpose consistently.

And in today's episode, we’re unveiling the secrets behind making compelling asks – and the most powerful strategies for recurring donation requests, so you can leverage initial contributions for maximum impact.

For example, 29% of first time donors who became recurring donors, did so within the first 90 days of their initial gifts (!)

From speaking opportunities at events, to the effectiveness of storytelling through long-form videos and influencer partnerships, you’ll find out how to engage supporters in meaningful ways.

We discuss critical retention techniques such as monitoring churn rates and using automated email sequences to keep donor engagement high.

This episode is packed with actionable advice to help you build lasting donor loyalty and even cultivate major gifts.

And, don’t forget to register for the Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!

Resources & Links

Tune in to the rest of this podcast series: Episode 133: Call In Your Believers and Episode 132: Build a Monthly Giving Program.

Check out Vik and Scott Harrison’s video on The Spring.

30 Podcasts to Pitch: https://positiveequation.com/podcastlist

LettrLabs is the proud presenter of Missions to Movements. 

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

Join me and the LettrLabs team on March 30th at 1pm Eastern for a FREE webinar that will showcase even more examples and case studies of how direct mail can work for you.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? ...