If you were about to head out on a long road trip to somewhere you had never been, you would want a roadmap.  The specific outline, with milestones along the way, would tell you that you were heading in the right direction. 

Just like a road trip, you are driving your business to a place you have never been before, so you should have a roadmap for that as well.

In today's episode, Lorraine and Sam talk about how to start your planning process.

As a business owner, you don't always get to spend your day doing the things you love. But if too much of your time is being spent on tasks you don't love, if you are starting to burn out it may be time to consider making changes or letting go.  

Ryan Parshall realized he was burning out and sold his marketing agency.  Today, he works with other business owners to help them decide if it is time to flip or list. 

Innovative, unconventional and low-cost marketing techniques aimed at obtaining the maximum exposure.

That is how Alan Silber of the Guerilla Agency describes his approach to marketing.