BUILD A BETTER BUSINESS | Most agents get into real estate chasing freedom—of time, money, relationships, and purpose—but end up trapped building a business that owns them. Dylan and Angela unpack the hidden difference between working in the business versus on it, sharing the framework high-performing agents use to break through ceilings of complexity and reclaim control of their lives. From “freedom from” motivators to “freedom to” vision, they challenge agents to redefine what success actually looks like and build a business that supports it.

In this episode:

00:00 Interviewing New Agents

00:42 Why People Choose Real Estate

02:25 HGTV Versus Reality

02:35 The Freedom Thread

04:05 Freedom From to Freedom To

05:01 Stuck in the Business

06:18 Ceilings of Complexity

08:24 Introducing Four Freedoms

09:41 Freedom of Time

11:16 Buying Back Your Time

12:29 Freedom of Money

13:16 Money Mistakes to Freedom

14:04 Scarcity vs Abundance

14:47 Debt and Wealth Definitions

15:23 Freedom of Relationships

16:35 Choosing Clients and Time

18:12 Freedom of Purpose

19:57 Feeling Stuck and Unstuck

20:34 Dreaming Beyond Survival

22:53 Freedom From vs Freedom To

26:23 Exercise and Final Takeaways

Resources can be found at C21Forge.com/Coaching

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THE PATH TO SIGNIFICANCE | Many agents don't realize that every sustainable business depends on systems. Angela and Dylan outline the 6 foundational business systems every agent needs: database, Five Spokes, presentations, listing marketing plan, buyer/seller service plans and transaction management. Just start simple, stay consistent, and improve what you can measure.

In this episode:

Resources and the module can be found at C21Forge.com/Systems.

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THE PATH TO SIGNIFICANCE | Learn how to take the surplus in your business to build wealth and create freedom for yourself. Listen in as Angela and Dylan define significance as using that business as a vehicle to create freedom through assets, while addressing negative “wealth” beliefs and encouraging vulnerability in money conversations. They outline six key steps: pay yourself salary and dividends, grow business reserves to protect and seize opportunities, invest in real estate for compounding benefits beyond cash flow, build a diversified retirement portfolio as self-employed owners, insure/protect assets via liability coverage and estate planning, and make an impact through purpose, passion, and legacy. 

In this episode:

00:00 Survival to Significance Path

00:20 Golden Circle Lab Takeaways

01:24 Money Talk and Honest Audits

04:00 Six Steps Overview

04:27 Defining Freedom and Wealth

07:02 Goose and Golden Eggs Framework

09:54 Pay Yourself Salary and Dividends

13:14 Reserves and Investing Basics

14:41 Reserves and Runway

15:19 Real Estate Investing Mindset

16:50 Retirement for Agents

18:35 Diversify Beyond Property

19:07 Smarter With Advisors

20:48 Protecting Your Assets

22:33 Wills and Succession

23:20 Pleasure, Passion, Purpose

28:07 Closing Resources and Next Steps

Resources and the module can be found at C21Forge.com/Money.

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THE BACKSTAGE | Dive into Patrick Lencioni’s The Six Types of Working Genius, nicknamed “WIDGET,” explaining how work moves through ideation (Wonder, Invention), activation (Discernment, Galvanizing), and implementation (Enablement, Tenacity). Dylan, Vic, Anna and Abbie discuss how Working Genius clarifies which people need to be in which meetings, why meetings get frustrating, and how teams can identify missing “gifts.” They share their own pairings, competencies, and frustrations, connect the model to the other personality profiles used at C21SRE, and emphasize using the framework to collaborate better, reduce anxiety, and intentionally pull in complementary teammates.

You can access the resource here.

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CLUES TO SUCCESS | From discarded junk to community-wide impact, Overflow Thrift Store has grown to become so much more than what Tami Hicks originally envisioned. The 2025 More Than More winner recounts Overflow’s origins, its expansion to multiple 14,000-square-foot locations, and its support for 25+ non-profits and organizations. She also shares what's next for Overflow and their plan to give about $575,000 in 2026.

To learn more about Overflow Thrift Store, go to www.overflowthriftstore.org.

In this episode:

00:00 Podcast Welcome and Reunion

01:20 Award Night Surprise

02:41 Why Recognition Matters

03:51 Overflow Origin Story

05:04 Leftovers to Overflow

09:13 First Ames Store Leap

10:02 Expansion and New Facility

13:20 How Donations Become Impact

14:06 Sorting and Wholesale Process

15:56 Pricing Science and Online Sales

17:02 Third Store Expansion

18:04 Can Ames Support More

19:33 How Donations Become Grants

21:28 Choosing Nonprofit Partners

24:42 Real Estate as a Vehicle

27:24 Why Overflow Started

28:29 Who Shops the Stores

30:34 What's Next for Overflow

32:52 How to Help and Start Small

34:55 Final Wrap and Thanks

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CLUES TO SUCCESS | Some people say awards don’t matter… Thomas Payne would politely disagree. The 2025 Signature Award winner sits down (minus the sash) to share why this award meant so much and how 12 years in C21's culture have shaped him and his business. He also discusses his role as a Foundations Success Coach for new agents, his path to real estate and early years, recent business milestones and his goals looking ahead.

In this episode:

00:00 Podcast Welcome

00:12 Vegas Sash Story

02:07 Winning the Award

03:56 What the Award Means

06:00 Chasing Accolades

07:29 Healthy Recognition Mindset

09:42 Why He Won

11:17 Coaching New Agents

12:20 Using the Coach Edge

12:52 Why He Won

13:34 Tortoise to Centurion

15:15 Career Crossroads

16:57 Banking Burnout Story

18:54 Real Estate Leap

20:29 Early Hustle Years

21:34 Next Goals and Endgame

24:15 Karaoke and Gratitude

25:36 Podcast Wrap Up

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CLUES TO SUCCESS | 2025 was a winning year for the Mickelson family, with Eily winning 2025 Rookie of the Year and Jason’s team earning top honors. They discuss Jason’s shift from discouraging Eily from getting into real estate to supporting her, and the influence of a growth mindset, reading, and a “goldfish mentality.” Eily also shares her experience working with her parents, seeking coaching, and focusing on adaptable, client-centered service. And of course, they discuss their ambitious goals for the next year. 

In this episode:

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Join Dylan de Bruin, Chris Chiaramonte, Ethan Hokel and Jason Mickelson as they debate the challenges that buyers, sellers and agents are facing in this market. The group discusses a bifurcated market, the impact of current events, politics, and broader economic anxiety, and the idea that this is "nobody's market." 

In this episode:

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CLUES TO SUCCESS | From hot pink branding to a fully referral-based business, Jamie and Justin share what has helped them grow in real estate while raising a young family. They talk about client care, community involvement, working as a husband-wife team, and the systems they are building to support the next stage of growth.

In this episode: 

00:29 Hot Pink Branding

02:29 Real Estate Origins

03:08 Justin Joins the Team

03:59 Working as a Couple

05:57 Whats Up Waukee

07:57 Early REMAX Years

11:00 Surviving the Crash

16:55 Old School Mentors

20:15 Brokerage Moves and Culture

24:57 Family and Career Pivots

28:31 How They Split Roles

29:55 Earning Trust on Showings

30:44 Personality Split and Roles

33:47 Marriage Team Tradeoffs

35:29 Life Seasons and Kids

36:57 Client Care as a System

39:06 Hiring Fears and Capacity

42:53 Referral Engine and Trust

46:39 Community Content Strategy

51:11 Systems Over Perfection

56:05 Three Year Vision and Rentals

59:28 Wrap Up and Year Ahead

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CLUES TO SUCCESS | Focusing on “her people” filled both Janae Ohrt’s cup and her funnel, fueling her growth from a part-time agent running an in-home daycare to becoming a CENTURION® producer. In this episode, Dylan sits down with Janae to talk about how she maintains personal relationships with her database, cares for clients like family, and stays top of mind through consistent follow-up and intentional outreach. Janae shares how clear goals, strong habits, and authentic connection have shaped her success and continue to fuel her growth.

In this episode: 

00:00 Podcast Welcome

00:24 Meet Janae 

01:12 Daycare To Centurion

02:31 Why Daycare Worked

06:03 Golden Circle 

07:48 Quitting Daycare Leap

12:31 Full Time Growth

15:39 Intentional Relationships

17:14 Mama Bear Client Care

20:05 Lead Gen Buyer Hook

20:36 Buyer Letter Roleplay

21:21 Sphere Mailer Strategy

22:32 Segmentation and Matchmaking

24:19 Follow Up Superpower

27:17 Sharing Templates and Systems

29:17 Daily Stories Top of Mind

30:31 Sales Contest Competition

35:30 Massive Action Explained

36:32 Intentional Growth and Goals

40:28 Wedding Plans and Family

40:57 Relationship First Wrap Up

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