More Than More

More Than More

By CENTURY 21 Signature Real EstateBusinessEntrepreneurship
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More Than More episodes

  • Principles of Real Estate Investing

    BUILD A BETTER BUSINESS | Building wealth through real estate requires more than finding the right deal—it requires a shift in thinking. Understand the principles and KPIs behind great investments and learn to recognize value beyond today's numbers.

    Download the resource and access the tool here. 

     

    In this episode:

    00:32 Why Agents Invest

    01:16 Four Freedoms Framework

    03:19 Long Term Mindset Shift

    04:26 Analyzer Tool Purpose

    04:57 Seven Wealth Builders

    07:23 Tax Magic Depreciation

    10:10 1031 And Equity Access

    14:04 Realtor Bonus Levers

    16:07 Five KPIs Cashflow

    19:00 Cash on Cash Benchmarks

    20:43 Leverage Over Cashflow

    22:04 Loan to Value Strategy

    24:34 Cap Rate and 1% Rule

    26:47 Three Hats Spreadsheet

    27:47 Tax Losses and Cash Reality

    31:27 Resetting Levers Over Time

    33:01 How to Get Started

    35:54 Play the Long Game

     

    Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.

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    38 min
  • The 3-Step Formula for Winning

    THE BACKSTAGE | Dylan, Vic, Anna and Abbie revisit the staff's quarterly finance conversation and unpack the 3-step formula for winning: 1) No one is coming to save you, 2) You're responsible for your position - whether or not it's your fault, and 3) You have to sacrifice who you are today for who you want to become. They walk through the exercises used with staff, including mapping out a financial "end game" and running the math on what it actually takes to get there. 

    They also share personal stories of debt, delayed belief, and the shame of assuming everyone else has it figured out, tracing how small actions build belief over time. They connect the framework beyond finances to parenting, health, and everyday work, landing on the same truth: agency changes everything and there are 3 steps to making it happen.

     

    You can access the 'What Does Retirement Look Like?' resource here.

    You can access the 'Retirement Worksheet' resource here.

     

    In this episode:

    00:26 Backstage Banter

    01:20 Why Talk Money Again

    03:42 Visualizing Retirement

    05:35 Future Life Categories

    08:06 Survival to Significance

    10:29 What Would It Take Math

    18:26 Ramsey Tools Next Steps

    22:30 Three Step Success Formula

    25:01 Tradeoffs And Sacrifice

    25:24 Three Step Formula

    25:53 No Ones Coming

    30:10 Debt Shame Cycle

    32:38 Victim Mindset Vs Ownership

    37:30 Belief Through Action

    41:03 Beyond Money Life Lessons

    45:01 Teaching Kids Agency

    47:56 Closing Take Action

     

    Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.

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    52 min
  • Forecasting Your Sales Funnel

    PATH TO SIGNIFICANCE | Stop measuring success by today's closings. Learn how a visible sales funnel, lead incubation, and closing for the next benchmark help you forecast where your business is headed.

    Access the Business Forecasting resources. 

     

    In this episode: 

    00:35 Why Funnels Get Misread

    01:28 Snapshot Not Automation

    03:57 Funnel Shape and Forecast

    05:41 Now Leads vs Later

    08:17 How It Got Lost

    10:00 Origins and Activity Points

    11:08 Pens vs Jet Engines

    15:16 Close for Benchmarks

    16:11 Defining Leads

    16:30 Leads First Always

    16:57 Prospects Need Clarity

    18:02 Value Based Follow Up

    19:28 Appointment Benchmark

    21:25 Micro Sales Mindset

    22:21 Generate vs Administer

    23:31 Incubation Daily Habit

    24:36 Probability Scoring Basics

    29:50 Forecasting Psychology

    32:20 Closing Day Funnel Math

    33:08 Getting Started Resources

    34:22 Wrap Up and Next Steps

     

     

    Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.

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    35 min
  • "Trust Me, I'm a Salesperson."

    CLUES TO SUCCESS | An unexpected journey through Mary Kay and roofing sales led Michelle Erickson to real estate. She shares how those experiences built her confidence and why serving people has been the foundation of her success.

     

    In this episode: 

    00:45 Meet Michelle

    01:15 Family Life Update

    03:02 Kids Growing Up Fast

    05:32 Confidence Breakthrough

    07:47 Mary Kay Lessons

    09:53 From Mary Kay to Roofing

    13:17 Joining Real Estate

    16:06 People First Selling

    18:06 Early Success Metrics

    20:08 Lead Gen and Referrals

    22:32 Team Culture and Events

    23:36 Team Vibe Support

    25:12 Simple Client Care

    26:22 People First Philosophy

    28:37 Trust Over Sales

    31:01 Referral Flywheel

    31:22 Rental Investing Sprint

    32:49 Managing Short Rentals

    36:01 Mentoring Young Entrepreneurs

    37:09 Freedom Through Teamwork

    40:16 Raising Entrepreneur Kids

    42:56 Parting Wisdom

     

    Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.

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    45 min
  • Cognitive Biases

    BUILD A BETTER BUSINESS | You don't see the world as it is. You see it through the filters of your brain. Every conversation, decision, and client interaction is shaped by hidden cognitive biases—the mental shortcuts that influence how you think and respond. Learn to recognize them so you can communicate more effectively and make better decisions.

    Access the Cognitive Biases resource. 

     

    In this episode: 

    00:00 ChatGPT Hallucinations

    00:49 Humans Are Biased Too

    03:03 Biases as Brain Shortcuts

    03:36 System One vs Two

    05:56 What Is Cognitive Bias

    07:33 Biases Used Against You

    08:27 Anchoring Explained

    10:12 Availability Heuristic

    13:05 Loss Aversion

    15:34 Framing and Contrast

    18:40 Fundamental Attribution Error

    20:34 Graceful Disposition

    21:19 In-Group Bias Blindspots

    23:23 Halo and Horn Effects

    24:18 Bandwagon Social Proof

    25:04 Peak-End Rule Memories

    26:37 Negativity Bias Rewiring

    28:22 Hindsight Bias Decisions

    30:59 Confirmation Bias Bubbles

    33:43 Survivorship Bias Story

    36:16 Humility and Next Steps

     

    Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.

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    41 min
  • Think like a COO

    PATH TO SIGNIFICANCE | The best business owners don't just ask what needs to get done. They ask, "What could run better?" Learn how thinking like a COO can improve the systems behind your leads, transactions, and marketing to build a business that scales.

    Access the COO resource. 

     

    In this episode:

    00:17 CEO vs COO Hats

    01:44 Defining the COO Role

    02:51 Three Pillars Framework

    05:27 Monthly COO Rhythm

    06:22 SOPs and Role Clarity

    08:38 Audit Client Experience

    10:35 Strategic Questions to Ask

    12:10 Fixing Repeat Problems

    16:45 Make Time for Thinking

    18:52 Tools to Get Started

    20:56 Books and Final Advice

     

    Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.

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    24 min
  • Time Blocking Essentials

    PATH TO SIGNIFICANCE | The difference between surviving and thriving in real estate often comes down to intentional time blocking. Learn how to structure your priorities around the activities that drive consistency, momentum, and long-term success.

    Access the time blocking framework on the Coaching page under Resources > Business > Time Blocking Essentials.

     

    In this episode:

    00:13 Why Choose Real Estate

    01:19 My Own Boss Myth

    02:45 Results Economy Reality

    04:52 Time Blocking Basics

    06:14 Daily Lead Generation

    08:24 Start With Personal

    09:54 Weekly Planning Strategy

    11:47 Lead Gen and Incubation

    13:39 Client Care and Follow Up

    17:17 Work On Your Business

    19:24 Mature Business Priorities

    22:17 Keep Learning and Grow

    22:51 Wrap Up and Next Steps

     

    Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.

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    24 min
  • Do You Want to Win or Be Right?

    BUILD A BETTER BUSINESS | In real estate, it's easy to get pulled into battles over who's right, what's fair, or what someone deserves. But the agents who consistently win learn to prioritize outcomes over validation. Learn how ego quietly hijacks your focus and how to recognize when being right is costing you what you really want. 

    Use the reflection guide to help you put these ideas to practice. 

     

    In this episode: 

    00:53 Naming the OPE

    01:46 But They're Wrong

    04:59 Why Should They

    06:03 Win Or Be Right

    08:17 Two Levels Winning

    10:25 Justice Ego Trap

    11:41 Being Liked Avoiding Discomfort

    14:48 Just Be Wrong

    16:03 Stress Drama Tradeoffs

    16:43 Ego Triggers List

    17:07 Pride Strength Bullying

    17:39 Being Liked Kind Candor

    18:08 Consistency Control High Ground

    20:53 Why We Struggle

    22:05 Immaturity Low EQ

    23:11 Bad Advice Validation

    25:07 Pause Ask Better Questions

    25:50 Four Questions Tattoo

    27:54 Road Rage Outcome Focus

    29:23 Choose Win

     

    Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.

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    31 min
  • Who Do I Hire First?

    PATH TO SIGNIFICANCE | Steady leads and closings are coming in, but so are burnout, missed opportunities, and the feeling that there’s never enough time. Discover how delegation, outsourcing, and strategic hiring can help you reclaim your time and build a business that thrives through others.

    Use the Team Journey Map to see where you are and next steps.

     

    In this episode:

    00:32 Hitting the Ceiling of Complexity

    01:21 Why Solo Stops Working

    02:30 Delegation Is the Bottleneck

    04:11 Leverage Your In-House Team

    06:43 Build Coverage and Time Off

    07:25 Outsource the Obvious Tasks

    10:05 First Hires VA or Agent Help

    13:34 Creative Help Before Committing

    15:07 Hiring as Investment

    15:36 The 10K Comparison

    17:15 Returns and Delegation

    18:33 From Solo to Owner

    19:43 What to Delegate

    20:31 Marketing Bucket

    21:31 Transaction Operations

    23:11 Lead Gen Support

    24:50 Audit and ABC Model

    26:56 Commitment and Resources

    27:38 Building a Great Team

    28:14 Reach Out for Help

     

     

    Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.

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    29 min
  • Cash Flow Progression

    PATH TO SIGNIFICANCE | Many real estate agents are taught how to generate income, but few are taught how to manage it. In this episode, Dylan and Angela share a simple cash flow system to help you organize your finances, separate business and personal expenses, save for taxes, build reserves, and create a solid foundation for long-term success.

    To access the Cash Flow Roadmap and other money resources, click here.  

     

    In this episode:

    00:29 Why Cashflow Matters

    01:03 W2 Habits vs 1099

    03:33 Stop Commingling Funds

    05:54 Set Up Separation

    08:01 Home Budget Basics

    08:33 Save for Taxes

    11:16 Stability to Success

    11:56 Opportunity Reinvestment Fund

    13:08 Build Business Reserves

    14:58 Home Reserves and Investing

    19:22 Reaching Significance

    21:18 Profit Pleasure Purpose

    22:35 Systems Beat Willpower

    23:04 Final Takeaways

     

    Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.

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    24 min

About More Than More

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Welcome to More Than More Podcast by CENTURY 21 Signature Real Estate. We discuss building profitable, sustainable and fulfilling businesses, careers, and lives through real estate. Join us weekly for…