In our final podcast of 2022, Chris’ milk market report includes his thoughts on Mullers milk contract pricing announcement this morning, then Will and Ben are joined by Sophie Throup, Head of Agriculture, Fisheries and Sustainable Sourcing at Morrisons and David Keiley, Kite Senior Consultant at Kite to talk about the Morrisons “Farmer Christmas” advert. Sophie explains why they decided to showcase farmers in their advert again this year and discusses with David how it relates to Morrisons wider strategy in terms of linking up farmers with consumers, as well as meeting their sustainability targets.Please note: The information provided during this podcast has been

prepared for general informational purposes only and does not constitute

advice. The information must not be relied upon for any purpose and no

representation or warranty is given as to its accuracy, completeness or

otherwise. Any reference to other organisations, businesses or products

during the podcast are not endorsements or recommendations of Dairy

Consulting Ltd or its affiliated companies. The views of the presenter

are personal and may not be the views of Dairy Consulting Ltd. The

contents of this podcast are the copyright of Dairy Consulting Ltd.