This podcast is sponsored by Genei.

This is a must-have tool for content creators looking for ideas. It is an AI-powered summarization and keyword extraction tool for any PDF or webpage.  ‍‍94% of users say it saves them time by paraphrasing complex ideas and enabling them to find crucial information faster. Use This link to start your 14-day free trial   https://www.genei.io/?via=ashborland

<Support the show (https://www.buymeacoffee.com/ashborland)

This podcast is sponsored by Genei.

This is a must-have tool for content creators looking for ideas. It is an AI-powered summarization and keyword extraction tool for any PDF or webpage.  ‍‍94% of users say it saves them time by paraphrasing complex ideas and enabling them to find crucial information faster. Use This link to start your 14-day free trial   https://www.genei.io/?via=ashborland

1-2-1 Coaching Discovery Call:  https://calendly.com/ashborland/discoverycall  

Support the show (https://www.buymeacoffee.com/ashborland)

In this episode of comms and marketing 101, we are looking at whether you should manage your content yourself internally in your business or outsource it to a third-party/freelancer.

Content marketing is something that every business owner needs to be considering but doing it can be quite daunting and the idea of creating your own content terrify a lot of people.

Should you be creating your own content… The short answer is yes in my opinion. It goes back to the old philosophy of teach a man to fish and he will eat for a lifetime where is give a man to fish and he will eat for a day! You need to create a ton of content in order to be able to sustain and build your brand!

Two other reasons why you need to consider is that it will save you a lot of money in both the short and long run as well as allow you to be able to act fast on the latest news which is going to grow your brand and make you come across as a trusted resource and thought of you in your space. 

So in short absolutely you should be creating your own content

Chapters

0:00 episode introduction

1:14 teach a man to fish ( to create content) 

3:06 save money by making content yourself

5:24 create content on trending topics

7:32 Episode overview

If you found this episode useful check out the following areas 

✅FREE Masterclass https://ashborland.teachable.com/p/personal-branding-masterclass

✅ Subscribe To The Podcast https://podcasts.apple.com/us/podcast/personal-branding-101/id1500257189?uo=4

✅1-2-1 Content Marketing Coaching (FREE Discovery Call)  - https://ashborland.com/coaching

#contentmarketing #contentmarketingtips #contentmarketingexpert 

This podcast is sponsored by Genei.

This is a must-have tool for content creators looking for ideas. It is an AI-powered summarization and keyword extraction tool for any PDF or webpage.  ‍‍94% of users say it saves them time by paraphrasing complex ideas and enabling them to find crucial information faster. Use This link to start your 14-day free trial   https://www.genei.io/?via=ashborland

1-2-1 Coaching Discovery Call:  https://calendly.com/ashborland/discoverycall  

Support the show (https://www.buymeacoffee.com/ashborland)

This podcast is sponsored by Genei.

This is a must-have tool for content creators looking for ideas. It is an AI-powered summarization and keyword extraction tool for any PDF or webpage.  ‍‍94% of users say it saves them time by paraphrasing complex ideas and enabling them to find crucial information faster. Use This link to start your 14-day free trial   https://www.genei.io/?via=ashborland

<Support the show (https://www.buymeacoffee.com/ashborland)

In this episode of content marketing 101, we are looking at what is the best schedule for content marketing.

When it comes to content marketing success a schedule is very important however there is no one size fits all approach.

There are three things you need to be considering when it comes to deciding on your own content marketing schedule for your business goals.

The first one is consistency over intensity. You want to make sure that you are able to be consistent in creating that content.

The second one is quantity over quality. This is not a very popular opinion but when it comes to content it is a numbers game. It takes you 10 hours to create one video you could create two in the same 10 hours with a little less quality that is going to give you a higher chance of converting.

The third thing is burnout. Burnout is a real thing and you need to make sure that you consider it when you started your journey.

Chapters 

0:00 introduction 

1:53 consistency over intensity

4:01 quantity over quality

6:12 burn out

9:09 episode overview

If you found this episode useful check out the following areas 

✅FREE Masterclass https://ashborland.teachable.com/p/personal-branding-masterclass

✅ Subscribe To The Podcast https://podcasts.apple.com/us/podcast/personal-branding-101/id1500257189?uo=4

✅1-2-1 Content Marketing Coaching (FREE Discovery Call)  - https://ashborland.com/coaching

#contentmarketing #contentmarketingtips #contentmarketingexpert 

This podcast is sponsored by Genei.

This is a must-have tool for content creators looking for ideas. It is an AI-powered summarization and keyword extraction tool for any PDF or webpage.  ‍‍94% of users say it saves them time by paraphrasing complex ideas and enabling them to find crucial information faster. Use This link to start your 14-day free trial   https://www.genei.io/?via=ashborland

1-2-1 Coaching Discovery Call:  https://calendly.com/ashborland/discoverycall  

Support the show (https://www.buymeacoffee.com/ashborland)

This podcast is sponsored by Genei.

This is a must-have tool for content creators looking for ideas. It is an AI-powered summarization and keyword extraction tool for any PDF or webpage.  ‍‍94% of users say it saves them time by paraphrasing complex ideas and enabling them to find crucial information faster. Use This link to start your 14-day free trial   https://www.genei.io/?via=ashborland

<Support the show (https://www.buymeacoffee.com/ashborland)

In this episode of content marketing 101, we are looking at the content marketing secret no one is telling you about.

It’s really interesting because content marketing is a numbers game how many Times to someone need to see your content in order to consider buying from you?

In this episode, we look at this statistic in more detail and also three things that you need to be looking at in order to make sure that you set yourself up and your business up for success with your marketing plan.

Chapters

0:00 introduction

0:54 how many times two people need to see your content

2:25 content marketing basics - Clarity 

4:22 content marketing basics - consistency 

5:40 content Marketing secret sauce 

7:41 Episode overview 

This podcast is sponsored by Genei.

This is a must-have tool for content creators looking for ideas. It is an AI-powered summarization and keyword extraction tool for any PDF or webpage.  ‍‍94% of users say it saves them time by paraphrasing complex ideas and enabling them to find crucial information faster. Use This link to start your 14-day free trial   https://www.genei.io/?via=ashborland

1-2-1 Coaching Discovery Call:  https://calendly.com/ashborland/discoverycall  

Support the show (https://www.buymeacoffee.com/ashborland)

This podcast is sponsored by Genei.

This is a must-have tool for content creators looking for ideas. It is an AI-powered summarization and keyword extraction tool for any PDF or webpage.  ‍‍94% of users say it saves them time by paraphrasing complex ideas and enabling them to find crucial information faster. Use This link to start your 14-day free trial   https://www.genei.io/?via=ashborland

<Support the show (https://www.buymeacoffee.com/ashborland)

This podcast is sponsored by Genei.

This is a must-have tool for content creators looking for ideas. It is an AI-powered summarization and keyword extraction tool for any PDF or webpage.  ‍‍94% of users say it saves them time by paraphrasing complex ideas and enabling them to find crucial information faster. Use This link to start your 14-day free trial   https://www.genei.io/?via=ashborland

<Support the show (https://www.buymeacoffee.com/ashborland)

In this episode of content marketing 101, we look at why are you was a business or personal brand should be adopting a Fortnite marketing strategy. 

Fortnite has become one of the biggest games in the world and it’s done so by creating an incredible marketing strategy.

It focuses heavily on free participation and value-adding upfront. It also allowed the game to be incredibly accessible which meant more people can play it no matter what their financial situation.

They then leveraged the power of content creators and content marketing through things like gaming streamers and YouTubers.

If you are a business you have a few things you could learn from epic games and Fortnite 

Chapters

0:00 introduction

1:40 Fortnite marketing strategy

3:01 lead with value

7:05 accessible to all

9:34 overview

This podcast is sponsored by Genei.

This is a must-have tool for content creators looking for ideas. It is an AI-powered summarization and keyword extraction tool for any PDF or webpage.  ‍‍94% of users say it saves them time by paraphrasing complex ideas and enabling them to find crucial information faster. Use This link to start your 14-day free trial   https://www.genei.io/?via=ashborland

1-2-1 Coaching Discovery Call:  https://calendly.com/ashborland/discoverycall  

Support the show (https://www.buymeacoffee.com/ashborland)