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Mortgage Mavericks episodes
- Unlocking The 5 Fives System - Grow Your Brand Beyond ContentI'm thrilled to share the 5 Fives System, a powerful approach to grow your brand beyond content creation. On LinkedIn or any social platform, follow five targeted people, engage with five posts, use emojis to react to five posts, send five messages to new connections, and share five posts a week. Consistency is the key, generating around 700 impressions per month, making a lasting impact on potential clients. Give it a try and check out the free Mortgage Marketing Blueprint for more guidance....11 min
- Generate Leads Ethically As A Mortgage BrokerIn this episode of the Mortgage Marketing Podcast, we discuss the importance of generating leads ethically as a mortgage broker. Avoid unethical shortcuts and quick wins, as they won't sustain your business in the long run. Focus on building goodwill and credibility, treating others as you'd like to be treated, and providing ethical content to attract leads. Remember, your goal is to stay in the game for the long term. Check out our free course, the Mortgage Marketing Blueprint, for step-by-s...10 min
- What Do I Actually Do?In this episode, I discuss what I do as a coach in the mortgage industry and how my Mortgage Marketing Mastery Method helps advisors build their brand and generate leads. I offer free resources like the Mortgage Marketing Podcast and the Mortgage Marketing Blueprint, which provides step-by-step guidance for beginners. My flagship program, the Mortgage Marketing Mastery, is a long-term coaching program where I work closely with select advisors to create awareness, nurture relationships, and ge...14 min
- When Should You Get A Coach Or MentorIn this podcast episode, I share my perspective on getting a coach or mentor. While coaching is not a necessity, it can greatly accelerate your progress toward your goals. Working with a coach allows you to learn from their mistakes and experiences, avoiding common pitfalls. Additionally, having accountability through coaching keeps you focused and eliminates unproductive behaviors. Ultimately, coaching offers a structured approach, faster results, and guidance from someone who has already ac...11 min
- Learn How to Use Story in Your Branding | StoryBrand Concept ExplainedIn this episode of the Mortgage Marketing Podcast, we explore the StoryBrand concept, a seven-step system by Donald Miller. The system helps business owners clarify their brand message and create compelling narratives for their target audience. The key is to put the customer at the center and position yourself as the guide. The seven steps are:- Identify the customer as the hero of their own story.- Define the customer's problem and highlight their pain points.- Position yourself as the guide...12 min
- Nicola McKenzie's Odyssey from 2 to 50 Staff & YouTube DominationTake a screen shot of the podcast episode and tag me on Instagram (@ashborland) and I will give you a shoutout and follow back FREE Mortgage Marketing Blueprint - Learn more Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coaching Elevate your business with bespoke coaching. Delve into your...47 min
- YouTube For Mortgage BrokersIn this episode of the Mortgage Marketing Podcast, we discuss YouTube for mortgage brokers. We debunk the myth that high-quality videos are necessary for success on YouTube and emphasize the importance of providing valuable content. There is no fixed length for YouTube videos; instead, focus on addressing specific questions and providing in-depth information. Create search content that caters to viewers actively seeking answers. Pay attention to video thumbnails and present yourself professio...15 min
- Word of Mouth is Not Good Enough for Mortgage Brokers in 2023in this video, mortgage marketing expert Ash Borland explains why relying on word of mouth is not a sustainable way to generate leads in 2023.Ash argues that in today's digital age, mortgage brokers need to be actively marketing themselves online in order to reach new clients. He shares his own experience of using social media to generate leads and explains how to create content that will attract and convert potential clients.If you're a mortgage broker who's looking to grow your business, th...9 min
- One in 10 Adults Take Out Life Cover Due to Social Media InfluencersIn this episode of the Mortgage Marketing Podcast, we discuss an article revealing that one in 10 adults now purchase life insurance due to social media influencers. The research conducted by Forbes Advisors shows that young adults aged 18 to 34 are particularly influenced by social media when it comes to life insurance. While traditional financial professionals remain the most common source of information, the significant number of individuals using social media influencers demonstrate...13 min
- Location Tagging 101:Instagram Strategies for Mortgage BrokersIn this episode of the Mortgage Marketing Podcast, we address the question of whether mortgage brokers should use location tagging when posting on TikTok, Facebook, and Instagram. Our recommendation is to tag your location, especially if you have a specific area of operation, such as London. While location tagging alone won't dramatically transform your business, it's important for targeting your desired audience. Additionally, we discuss the significance of using location-aligned keywo...7 min
About Mortgage Mavericks
From the publisher's feed
Welcome to "Mortgage Mavericks: Insights from Industry Heroes", the definitive UK podcast where we unravel the journeys and unveil the expertise of the most respected figures in the UK mortgage…
industry. Each week, we bring you in-depth conversations with the stalwarts who are shaping the landscape of the UK property market and mortgage sector.
In this series, we bridge listeners with the brightest minds in the business, from veteran brokers who have navigated through decades of market transformations to innovators bringing fresh perspectives to the UK mortgage scene. Whether you are a first-time homebuyer seeking guidance, an emerging professional in the mortgage realm, or simply curious about the masterminds steering the UK's vibrant property market, this podcast is your gateway to a treasure trove of insights and inspirations.
In this series, we bridge listeners with the brightest minds in the business, from veteran brokers who have navigated through decades of market transformations to innovators bringing fresh perspectives to the UK mortgage scene. Whether you are a first-time homebuyer seeking guidance, an emerging professional in the mortgage realm, or simply curious about the masterminds steering the UK's vibrant property market, this podcast is your gateway to a treasure trove of insights and inspirations.
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