Most chefs should not open a restaurant.

James Trees explains why ownership is finance and leadership, not cooking. From prime cost and food cost velocity to EBITDA, triple net leases, and delivery app traps, this episode is a restaurant business masterclass.

If you are thinking about opening your first restaurant, learn the numbers first.

• How prime cost actually works

• Why food cost velocity matters more than percentages

• How to negotiate leases and protect downside

Built for chefs serious about ownership and profit.

Follow Chefs PSA and share this episode with a chef who wants to open a restaurant.

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