Lia Haberman is a social media strategist, creator economy expert and writer behind one of the industries leading newsletters, ICYMI (In Case You Missed It.) Lia breaks down why most creators only last 3–4 years, how to spot real platform trends, where creators should focus in 2026, and how to build a business that survives algorithm shifts.

Read the newsletter: https://www.creatorspotlight.com/profiles

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Lia Haberman

Francis Zierer

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Timestamps

00:00 Introducing Lia Haberman

01:20 The 3 year shelf life of a creator

08:45 Knowing which platforms to invest in

16:21 7 signs of a good platform feature

25:52 The most valuable platforms for creators

34:35 Defining the 7 formats of content

39:24 Why are marketers spending on Instagram?

41:25 Keeping content free vs paid

47:03 Social media trends of 2025

54:27 How to grow online in 2026