The Schlesinger Group has promoted John Simon to the role of Director, Client Solutions. He will now oversee key accounts and manage offices in Dallas and Houston
Entrepreneur magazine notes that market research is an important but often prohibitively expensive endeavor for startups. They provide some suggestions in their article, linked in the show notes.
Luckily Nature Research is offering a free study. Check it out, if you're looking for feedback from readers of Nature magazine.
The Loyalty division of Maritz announces twelve new tools using data and insights to help clients build stronger relationships with their customers, rather than merely offering rewards.
SimpleReach launches a standardized measurement of video, which previously had to meet different metrics depending on the platform to count as a view. See the show notes for the full article.
SIS International Research debuts a new beauty division, Beauty Innovation Consulting, to serve makeup, skincare, fragrance, and wellness brands.
Gunny Scarfo, formerly of VICE Media, and Ben Zeidler, formerly of L2/Gartner, launch a new research marketing firm to provide "uncensored research", developed from the premise that people don't often share the intimate details of their lives and buying decisions with market research.
Malaysian Digital Association selects comScore to measure digital audience in Malaysia.
In today's mergers and acquisitions:
Publicis Health Acquires Payer Sciences
De Novo Marketing annexes Annex Analytics
Workday Buys Stories.bi, an augmented analytics firm