From East Coast to 5FM to 947, Msizi James has lived the radio hustle — and he’s still one of the cleanest brands in the game (even when the streets are messy). In this episode, we chop it up about building a career without chasing clout, the madness of DJ life, and how sponsors stay lining up for “Mr. Sponsored Himself.”

But it’s not all gloss — we get into the dark side too: personal losses, financial lessons, and why consistency beats trending every time. Then it’s chaos as we debate Springbok strategy, schoolboy rugby monsters, and why soccer stays stuck in scandals while rugby keeps stacking glory.

It’s raw, unfiltered, and fun — Msizi James in full Shady mode. Shady PHodcast Playlist