In today’s competitive IT landscape, qualifying leads isn’t just important—it’s essential. As a Managed Service Provider (MSP), you need to ensure you’re spending time on the right prospects who will value your services. In this video, we’ll break down the entire lead qualification process, from identifying your ideal client profile to conducting effective discovery calls, and even spotting red flags to know when to walk away. By the end of this video, you’ll have a proven, step-by-step approach to filter out tire-kickers, focus on leads that truly match your services, and ultimately boost your revenue and client satisfaction.