
Sign up to save your podcasts
Or
In 1981, a scrappy ex-radio executive named John Lack had a wild vision: âWhat if there was a 24-hour television channel devoted entirely to music videos?â Back then, music videos werenât really a thing, just a goofy way for record labels to promote new albums (Queenâs Bohemian Rhapsody? Basically a hype video). But Lack saw them as the perfect opportunity to capture a completely untapped demographicâŠTeens. Record labels laughed him out of the room (""We ain't giving you our f*cking music"") and corporate suits questioned every angle. But against the odds, Lack changed the game with six words: âLadies and Gentlemen, Rock and Roll.â Find out how MTV revolutionized not only how we consume music, but how we experience culture itself⊠why David Bowie put the channel on blast, and how âseven strangersâ helped launch a $2B reality-show industry. Hereâs why MTV is the best idea yet.Â
Be the first to know about Wonderyâs newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter
Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4.5
386386 ratings
In 1981, a scrappy ex-radio executive named John Lack had a wild vision: âWhat if there was a 24-hour television channel devoted entirely to music videos?â Back then, music videos werenât really a thing, just a goofy way for record labels to promote new albums (Queenâs Bohemian Rhapsody? Basically a hype video). But Lack saw them as the perfect opportunity to capture a completely untapped demographicâŠTeens. Record labels laughed him out of the room (""We ain't giving you our f*cking music"") and corporate suits questioned every angle. But against the odds, Lack changed the game with six words: âLadies and Gentlemen, Rock and Roll.â Find out how MTV revolutionized not only how we consume music, but how we experience culture itself⊠why David Bowie put the channel on blast, and how âseven strangersâ helped launch a $2B reality-show industry. Hereâs why MTV is the best idea yet.Â
Be the first to know about Wonderyâs newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter
Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
77,846 Listeners
10,392 Listeners
475 Listeners
30,224 Listeners
768 Listeners
111,917 Listeners
12,842 Listeners
4,126 Listeners
9,608 Listeners
18,946 Listeners
2,156 Listeners
22,986 Listeners
11,242 Listeners
57,990 Listeners
2,004 Listeners
1,507 Listeners
255 Listeners
2,461 Listeners
251 Listeners
167 Listeners
7,116 Listeners
258 Listeners
1,619 Listeners
826 Listeners
109 Listeners
1,190 Listeners
399 Listeners
1,523 Listeners
213 Listeners
95 Listeners
230 Listeners
65 Listeners