In this episode of Multifamily Talks Live, host Krista Hurley is joined by Amy Dreyfuss, SVP of Data & Analytics, and Rich Hughes, SVP of AI and Innovation at RealPage, for a conversation on the next era of revenue management. Together, they explore the evolving role of AI in forecasting, leasing, renewals, and operational decision-making. From the fundamentals of revenue management to the future of connected intelligence and agentic AI, this discussion offers practical insights for operators looking to improve efficiency, build trust in AI-driven workflows, and prepare for an increasingly data-driven future. 

The multifamily industry is rethinking one of its oldest practices: the security deposit. In this episode, we explore why operators are questioning the value of traditional deposits and what’s driving the rapid adoption of deposit‑free and risk‑based alternatives.

Affordability pressures, evolving resident expectations, and the push for seamless leasing are forcing operators to reconsider how they balance protection and experience. We dive into how innovative organizations are modernizing their approach, the financial and operational implications, and why clinging to legacy deposit models may hinder competitiveness in a changing market.

Is the security deposit becoming obsolete—or is this simply the next step in a more data‑driven, resident‑centric approach to risk?

Join Krista Hurley, Industry Principal at RealPage, and Lisa Gedmin, Strategic Insurance Executive at RealPage, as they break down what this shift means for operators and the future of leasing.

The expectations placed on technology partners are changing, and so is what it takes to earn trust. In this episode, RealPage CEO Dirk Wakeham sits down with host Krista Hurley, RealPage Industry Principal, to discuss how transparency, accountability, and collaboration are reshaping relationships between operators and technology providers. Dirk shares how trust shows up in execution, why it matters more as AI moves deeper into operations, and how strong partnerships create better outcomes across the industry.

You’ll hear Dirk’s perspective on:

Connect with Krista on LinkedIn for more expert insights!

Too often, marketing is viewed as a necessary cost—but what if it’s actually one of your strongest revenue drivers?

Join RealPage Industry Principals Krista Hurley and Lisa Haskins for the March episode of Multifamily Talks as they explore how today’s most effective operators are transforming marketing from a line-item expense into a measurable growth engine.

Featuring Ariel Baranauckas, VP of Marketing and Recruiting at Carter Haston, and Ashley Mysliwiec, Property Management Marketing Leader at Coast Property Management, this conversation dives into real-world strategies for aligning marketing with leasing, operations, and revenue outcomes.

You’ll learn how to:

Connect with Krista on LinkedIn for more expert insights!

As peak leasing season approaches, the smartest property management teams know one thing: renewal success begins long before renewal month arrives. In this episode, Retention Starts Now – The Spring Renewal Playbook, we unpack the strategies that drive early intent, build trust, and set the stage for strong retention outcomes.

What truly drives renewal intent
From service satisfaction to communication clarity, we explore the resident motivations that matter most—and what onsite teams can do now to influence them.

How to deliver proactive service without overextending teams
Learn practical, scalable ways to elevate the resident experience, even when teams are stretched thin.

Using timely market context to strengthen renewal conversations
Discover how to incorporate real‑time local market conditions into renewal messaging, helping residents see both the value and stability of staying put.

Why it works: March is the warm-up
We explain why spring is the ideal window to set expectations, open dialogue, and build momentum heading into renewal-heavy months.

Whether you’re preparing for the busy season or looking to sharpen your retention strategy, this episode offers a clear, actionable playbook for getting ahead—and keeping residents home.

Connect with Krista on LinkedIn for more expert insights!

Be part of our ongoing, candid conversations covering everything shaping the multifamily industry. In this Multifamily Talks Live session, host Krista Hurley, Industry Principal at RealPage, will be joined by Saad Arij from Asset Living to dive into the essential steps for building an AI strategy that drives real results—and the common mistakes to avoid.

Connect with Krista or Saad on LinkedIn for more expert insights!

Be part of our ongoing, candid conversations covering everything that’s shaping the multifamily industry. In this Multifamily Talks Live session, Krista Hurley, Industry Principal, Carl Whitaker, Chief Economist, and Dustin Weaver, Market Research Analyst at RealPage will recap the biggest trends and takeaways from 2025 and share market insights on what you can expect to see in 2026 across the industry.

Connect with Krista, Carl or Dustin on LinkedIn for more expert insights!

Secure the Future of Multifamily AI 
As AI adoption rapidly advances in the multifamily industry, the importance of governance, security, and data integrity has never been greater. Don’t miss the next Multifamily Talks Live session, where Krista Hurley, Industry Principal at RealPage, will host an insightful discussion with Lance French, Chief Information Officer at RealPage, and Kris Kimmerle, VP, AI Risk and Governance at RealPage. Together, they’ll explore how multifamily leaders are navigating the steep AI value curve while protecting their operations and data.

Key takeaways include: 

This is your chance to learn how to confidently embrace AI while maintaining the integrity and trust that your business and residents depend on. 

Connect with Lance, Kris and Krista on LinkedIn for more expert insights!

Smart building technology is no longer a futuristic concept—it's a present-day necessity. As operational demands intensify and resident expectations evolve, multifamily operators must embrace intelligent infrastructure to stay competitive.

Join us for a powerful conversation with Dennis Kyle, SVP & GM of Smart Building at RealPage, as we explore how smart tech is reshaping the multifamily landscape. From keyless access and energy optimization to data-driven decision-making and ESG alignment, this session will unpack the real-world impact of smart buildings on both operators and residents.

Whether you're an owner, property manager, developer, tech innovator, or investor, this is your chance to hear from one of the industry's leading voices on:

Let’s talk about what it really means to build smarter.

Connect with Dennis and Krista on LinkedIn for more expert insights!

Missed RealWorld 2025? Don’t worry—we’ve got the highlights covered!

Join us for the next Multifamily Talks Live session, where Krista Hurley, Industry Principal at RealPage®, will team up with two multifamily operators to unpack the biggest takeaways from this year’s RealWorld conference.

From groundbreaking AI advancements to actionable strategies and innovative solutions, this session will arm you with the insights you need to stay ahead in the multifamily industry.

What you’ll gain:

Don’t miss this chance to learn, connect and lead the conversation in multifamily innovation.

Connect with Krista on LinkedIn for more expert insights!