Multiply You Podcast

Margaret Garcia is the President of Grit PPO, a US-based BPO (business process outsourcing) company specific to the pest control industry. She leads the first-ever female-owned and operated outsourced call center dedicated to pest control, wildlife, and tree and lawn services. 

Grit’s team of skilled staff helps companies through inbound and outbound call services, lead generation and development, marketing, training and coaching, and operations management. By outsourcing through Grit PPO, companies can maximize their time in front of clients and focus on what matters most.

Customer service in the pest control industry is a unique challenge. Representatives have to build rapport, maintain call control, and manage many moving parts simultaneously — all while understanding the ins and outs of the pest control space. So, what can you do to support customer service teams and help them take your service to the next level?

Margaret Garcia says your customer service representatives should know just as much about the industry as your technicians. Therefore, you need to provide them with the necessary training and resources to thrive. Additionally, a positive work environment is a must. You want your customer service team to be happy at work and translate that over to customers — but it takes more than a pizza party to cultivate that environment. 

On this episode of the Multiply You Podcast, Austin Clark chats with Margaret Garcia, the President of Grit PPO, who shares her strategies for creating top-notch customer service teams. She shares why customer service teams need plenty of resources and information, the value of training and positive support, and why your workplace culture is crucial for their success.

Dean Mignola is the Co-founder of BugBiz Marketing, which helps pest control companies increase sales through improved internet marketing. He is also the Creative Director of First Page Profiles and a Marketing Consultant and Certified Marketing Coach through Mignola Marketing.

Dean started his career as a news anchor and TV reporter, later becoming a TV advertising executive and account manager for the largest advertising and PR agency on the central coast of California. In 2014, he joined Mojoe Termite as a Termite Inspector and Marketing Manager. After getting Mojoe’s website ranked at the top of Google, Dean decided to partner with Brent Paine and launch BugBiz.

Pest control companies may be capable at getting rid of termites, rodents, and other nuisances, but when it comes to marketing, many are making major mistakes. 

Marketing strategies should be dynamic, flexible, and customized, rather than a one-size-fits-all approach. Fortunately, marketing expert Dean Mignola is here to share his tips and tricks to bring your marketing up to par with the rest of your business. From five-star reviews to website conversions, Dean walks us through it all. 

In this episode of the Multiply You Podcast, Austin Clark sits down with Dean Mignola, the Co-founder of BugBiz Marketing, to talk about the do’s and don’ts of pest control marketing. Dean shares how beginner and intermediate companies can grow their business, the common mistakes companies make with their website, and how you can get a free marketing inspection with BugBiz.

Caleb Irmler is the Owner of Crazy Ant Pest Control, a locally owned and operated business that uses eco-friendly products and offers guaranteed results. After serving as Clark Pest Control’s top technician with the highest KPIs, Caleb founded Crazy Ant in 2015. 

Managing a business requires dedication and sacrifice. Sometimes, entrepreneurs take on too many responsibilities and, as a result, lack an effective work-life balance. So, how can you transform your business to regain control of your time and life?

According to Caleb Irmler, hiring talent for growth actually adds to your workload since you have to invest time in mentorship and professional development training. After working 12 to 14 hours a day for five years, Caleb realized he could hire people to delegate tasks to instead. This allowed him to distribute his time and recover his business. It’s also beneficial to invest in automated systems for payroll and other processes to simplify operations and manage your business seamlessly.

Join Austin Clark in this episode of the Multiply You Podcast as he interviews Caleb Irmler, Owner of Crazy Ant Pest Control, about streamlining your business processes to regain control over your personal and professional life. Caleb shares his experience growing Crazy Ant, the benefits of automating processes and delegating tasks, and advice for overburdened entrepreneurs.

Andrew Sanefski is the Owner and President of Perimetek Pest Management, a family-owned company specializing in bed bug prevention, custom pest management program design, data collection, analysis, reporting, and quality assurance. With more than 20 years of experience in professional pest management, Andrew focuses on food safety and natural organic program-compliant pest management in food-handling environments. He serves on the board of directors for the New York Pest Management Association (NYPMA). 

In the pest control industry, smaller businesses are outperforming large-scale companies. The reason is surprisingly simple: culture. So, how can you create a practical and collaborative company culture to deliver value to your customers?

Since the pandemic, Andrew Sanefski has traded listening to the national news for research on business performance and culture. In his studies, he observed that when team members share a conscious framework for organizational action, companies can generate meaning for customers. To apply this to your business processes, it’s necessary to acquire compatible talent who can disperse your culture to each functional department. 

In this episode of the Multiply You Podcast, Austin Clark speaks with Andrew Sanefski, Owner and President of Perimetek Pest Management, about building an enduring company culture. Andrew shares the advantages smaller businesses have over large-scale companies, the ideal team size for sustaining a functional culture, and how to foster a valuable company culture.

Glenn Workman is the President and Owner of Pestout, a local family and veteran-owned pest control company. With three decades of successful sales and marketing experience in the pest control industry, Pestout provides a unique approach to pest control services. In his role, Glenn oversees all company operations to ensure the highest possible standards. He is a self-educated entrepreneur with a passion for building a solid business for his employees, clients, and family.

Franchising is an effective method for growing a business and expanding its services. So, what does it take to launch a franchise, and how can you scale practically?

Having faced many challenges and learned from numerous mistakes, Glenn Workman has experienced the value of mentorship. Obtaining a mentor to assist you in the franchising process mitigates competition and expedites the learning curve. By surrounding yourself with experienced partners and acquiring precise capital, you can leverage the franchise model to advance to millions of dollars. 

On today’s episode of the Multiply You Podcast, Austin Clark welcomes Glenn Workman, President and Owner of Pestout, to discuss growing a business through franchising. Glenn shares his ideal franchise markets, advice for launching and managing franchises, and the triumphs and tribulations of entrepreneurship.

David Mulcahy is the Director of Operations for ohDEER, a company that provides all-natural deer, tick, and mosquito control. Back in 2014, David felt stuck in a dead-end job and decided to make a career shift to the ohDEER team. Now, he’s a multi-unit franchise owner and has spent over eight years with the company.

Many people are stuck behind a desk or work in a family business where they can’t pursue their goals. When you know that your future is bigger than your current job, what should you do? How can you take the leap and make a big career shift?

This happened to David Mulcahy back in 2014. He worked in the family business, knowing he would never reach ownership. However, David knew that if he didn’t make a change for himself, no one else would do it for him. Despite a chaotic time in his life and little money to start a business, David bet on himself and made the shift. Eight years later, the company is thriving with multiple franchises! Now David’s sharing his experience and the steps he took to reach success.

In this episode of the Multiply You Podcast, Austin Clark is joined by David Mulcahy, the Director of Operations for ohDEER, to talk about making big career moves and developing a profitable business. David walks through his big career shift, the highs and lows of business growth, his marketing tips, and his advice for others wanting to start a business.

Kevin Thorn is an Associate Certified Entomologist and the President of Thorn Pest Solutions. He is responsible for the direction, vision, and culture of Thorn Pest Solutions and has been with the company for over 15 years. Kevin is also the author of Here to Help: Pest Management Solutions for Commercial Properties, which gives commercial managers and owners the knowledge and resources they need to choose the best pest control provider, prevent a pest control crisis, and protect their businesses.

As the pest control industry changes, so do employees’ and customers’ needs. So, what can you do to accommodate these needs while maintaining company profitability and growth?

Kevin Thorn narrows it down to two key principles: price and technology. It can be difficult to convince customers to pay a higher price, but it’s necessary if you want to retain employees and keep them happy. Low bids just don’t work anymore. On the technology side, it’s important to stay up-to-date and adopt new technologies that will benefit your business. Technology advancements often help you save time, gain more clients, and focus your energy on what matters most.

In this episode of the Multiply You Podcast, Austin Clark talks with Kevin Thorn, President of Thorn Pest Solutions, about the best practices for growing your business in a changing world. Kevin discusses the challenges of hiring and retaining talent, the benefit of raising your prices, and why everyone in the industry should adopt new technologies.

Austin Clark is the Owner of Moxie Pest Control of Arizona and the host of the Multiply You Podcast. Moxie offers customizable, premium service subscriptions for any of your pest needs. Moxie’s mission is to improve the quality of life for its customers, team, and community.

Whether you’re in the pest control space or not, being a young, new entrepreneur can be challenging. You don’t learn how to run a business when you’re in the field — so how do you eventually become a seasoned entrepreneur with a thriving company?

Austin Clark shares his story along with the best tips and tricks to help you grow your business. From hiring and recruiting to sales and marketing, he gives all the details any young entrepreneur should know. Austin also dives deep into his upcoming book, The E-Myth Pest Control Business, where he shares his biggest mistakes to help you avoid the same pitfalls and fast-track your journey to business success.  

In this episode of the Multiply You Podcast, Austin Clark is interviewed by Chad Franzen of Rise25 to talk about strategies for developing an outstanding business. Austin discusses his recruiting methods for attracting A players, why it’s important to find your ideal client before investing in marketing strategies, and how he continuously moves the needle in his business. He also shares the details of his upcoming book launch in November with the legendary Michael E. Gerber!

Todd Leyse is the President of Adam’s Pest Control, a Minnesota-based, family-owned business. Todd has been with the company for over 26 years and has watched the staff grow from 30 to 100. 

Before Adam’s Pest Control, Todd worked in the technology space for companies like Honeywell and Rosemount. With a bachelor’s degree in computer science, Todd still had a passion for technology while running the pest control business. In 2011, he formed Collabetive Services, LLC, and in 2015, he took Adam’s live onto the Blu Star Field Service Management System — a new CRM for pest control companies developed at a company that Todd founded.

There’s been explosive growth for pest control companies recently. But as your company grows, business operations often need to shift and develop. So, what are the best ways to maintain a steady growth track while keeping employees and clients happy?

According to Todd Leyse, it starts with balancing your budget. For Todd, this meant switching off his marketing budget for a while in order to focus on clients and employees. After all, if your employees aren’t happy, you won’t be able to retain them. And if your clients’ needs aren’t met, you’ll lose loyal, high-paying customers. What other tips does Todd have to help you grow your business?

Tune in to this episode of the Multiply You Podcast, where Austin Clark sits down with Todd Leyse, President of Adam’s Pest Control and Founder of Blu Star Software. They talk about how Todd went from a career in tech to the pest control industry, how he retains valuable employees and customers, and his strategies for taking your business to the next level.

Ben Harl is the Marketing Director for Degesch America, an arm of the German-based company which provides a wide range of fumigants, insecticides, rodenticides, safety equipment, and training to companies handling raw agricultural commodities and finished food products.

Ben is a licensed pest professional with 20 years of experience. He is registered as an Associate Certified Entomologist through the Entomological Society of America and is also certified for GMP and food safety in food processing through AIB and the NMPA. Ben is a certified trainer for a variety of pest control products and is certified by the Department of Homeland Security for chemical terrorism and vulnerability prevention.

Every business wants one more call, one more job, and one more opportunity to grow. But how do you get it?

Ben Harl says that consumers buy from people they know, like, and trust. But in order to become a trusted partner, your business has to step up its marketing, training, and education. Highly trained employees will be successful in services and sales — both in the office and in the field. And when you standardize your training practices, all employees will be equipped with the necessary skills to educate customers, level up their services, and gain more loyal customers.

In this episode of the Multiply You Podcast, Austin Clark is joined by Ben Harl, Marketing Director for Degesch America, to talk about growing a business through training, education, and marketing. Ben discusses why these areas are key for business development, how data can help you understand customers, and his favorite educational tools for growth.