Mumbrellacast

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Mumbrellacast episodes

December 12, 2019 Mumbrellacast: Radio's Rough End To 2019, The Curiosity Of The Cat, And Govt Axes Department Of The Arts
This week, the Morrison government abolished the Department for Communications and Arts, shifting communications into the Department for Infrastructure, Transport, Regional Development and Communications and not acknowledging the arts at all. The Mumbrellacast team talks through what this means for the media marketing and advertising industry, including why some of the biggest media bodies in [...]
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47 min
December 05, 2019 Mumbrellacast: Is It All Doom And Gloom? Plus New Boss For IPG Mediabrands And Nine Wins The Year
This week, radio company Southern Cross Austereo was forced into mass redundancies, with around 90 roles cut from across the business. It has been a tough end to the year for SCA, after posting a warning to its shareholders on the ASX in October noting weak media and advertising markets, but the Mumbrellacast team doesn't [...]
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34 min
November 28, 2019 Mumbrellacast: GrowthOps' Phillip Kingston In The Studio, Plus Tajer Out Of DAN, And Media Agency Of The Decade
This week, Trimantium GrowthOps founder, Phillip Kingston, joined Mumbrella's Vivienne Kelly and Tim Burrowes to chat through the company's share price, and why he remains confident in the business' future. Kingston outlines what the business hopes to achieve with its house of agencies, debriefs on last year's IPO, and discusses GrowthOps' finances and new board. [...]
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1 hr 24 min
November 21, 2019 Mumbrellacast: M&C Saatchi's Jaimes Leggett, Rolling Stone Australia Is Back And The Disney+ Launch
This week, Mumbrella's Hannah Blackiston sat down with M&C Saatchi CEO, Jaimes Leggett, to discuss the blowback from 'Philausophy' - the line the agency developed for Tourism Australia - which he says has been taken entirely out of context. Leggett also spoke about the current standard of Australian creative compared to the world stage and [...]
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1 hr 1 min
November 14, 2019 Mumbrellacast: The ABC's Rough Week, More Christmas Ads, And Christian O'Connell's Rise To The Top
It's almost the end of the year, and that means (more) Christmas ads, GfK's seventh radio ratings survey of the year, and Nine's AGM. What more could we wish for? First up are the cracking Christmas campaigns, with Woolworths, Myer and Australia Post taking their turn. Woolies got 80% of the way there and could [...]
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55 min
November 07, 2019 Mumbrellacast: Has The Melbourne Cup Lost Its Shine With Viewers? Coles Vs Aldi, And Optus On The Future Of Sports Streaming
On this week's Mumbrellacast, the team compares and contrasts the Christmas campaigns for grocery-giants Coles and Aldi. Aldi was first off the blocks, launching its 'Miracle Ham' last week with a message of value. The story of the ham that feeds an entire town taps into the common experience of feeling like your Christmas ham [...]
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43 min
October 31, 2019 Mumbrellacast: The Amazing Race’s Beau Ryan, big changes at Macquarie Media, Foxtel’s loyalty program, and what is a ‘Philausophy?’
On this week’s Mumbrellacast, editor Vivienne Kelly sits down with host of Ten’s The Amazing Race, Beau Ryan, to discuss if it’s possible for the show to generate controversy, clout and column inches without falling back on casual racism. They chat about the diversity of the cast, whether or not viewers will be offended and Ryan’s developing media career. Ryan also reveals how his single with Justice Crew, ‘Where you from?’, is a surprise hit with children.
As Macquarie Media prepares for its takeover by Nine towards the end of the year, it has hit pause on its Macquarie Sports Radio as it undertakes a content review. CEO Adam Lang is departing the broadcaster, with his role becoming redundant. The team speculates what all of this change, including staff shake ups, will mean for the new-look Macquarie.
Also this week, Foxtel launched its loyalty program, which requires 15 years of subscriptions to qualify customers for improved customer service. Other rewards on offer will include entertainment experiences and free upgrades to iQ4. The team discusses why this has come too late in the game, and reporter Brittney Rigby explains why she still can’t watch HBO’s Succession.
And in a wrap of campaign launches this week, the team tries to define ‘Philausophy’ – Tourism Australia’s new brand platform. The Heart Foundation’s ‘Serial Killer’ follow up, ‘I walked away from a killer’, rolled out with less of a bang than its predecessor. And Virgin’s Velocity takes a shot at some hot-button political and current affairs issues in its campaign for frequent flyer points.
https://mumbrella.com.au/wp-content/uploads/2019/10/Mumbrellacast-31-10-19-EDITED.mp3
In the news
Macquarie Media loses another exec and drops the axe on Sports Radio (1:18)
Foxtel encourages customer tenure with its first loyalty program (7:43)
Tourism Australia follows up Dundee and the Heart Foundation walks away from a killer (17:01)
Subscribe through iTunes or wherever you get your podcasts.
Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
MP3 Link
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0 min
October 31, 2019 Mumbrellacast: The Amazing Race's Beau Ryan, Big Changes At Macquarie Media, Foxtel's Loyalty Program, And What Is A 'Philausophy?'
On this week's Mumbrellacast, editor Vivienne Kelly sits down with host of Ten's The Amazing Race, Beau Ryan, to discuss if it's possible for the show to generate controversy, clout and column inches without falling back on casual racism. They chat about the diversity of the cast, whether or not viewers will be offended and [...]
The post Mumbrellacast: The Amazing Race's Beau Ryan, big changes at Macquarie Media, Foxtel's loyalty program, and what is a 'Philausophy?' appeared first on Mumbrella.
1 hr 10 min
October 24, 2019 Mumbrellacast: DAN CEO Henry Tajer and all things Seven – Upfronts, Pac Mags and Prime
Australia and New Zealand CEO of the Denstu Aegis Network, Henry Tajer, joined the Mumbrellacast team this week to talk through the week in Seven, the MFA EX conference and whether or not he has an ‘impossible job’ in rebuilding the holding company.
Seven’s Upfronts took place this week, announcing an unexpected highlight in Mega Mini Golf and giving attendees the first look at ‘sleeper hit’ Pooch Perfect. The team debates whether the market wants the throwback hits of Farmer Wants A Wife and Big Brother, and Tajer also gives his take on which of the commercial networks put on the best Upfronts presentation.
Seven also announced its plans to merge with Prime Media, and sell Pacific Magazines to Bauer for $40m. During the team’s discussion about the business moves from Seven, Tajer expresses the opportunity they provide for the magazine industry and for giving the regional ad market a boost.
Finally, the team gets Tajer’s take on the media pitching process, an event he finds valuable to bring businesses together and get the best out of their team. He also voices his opinion on the controversial Kellogg’s pitch, which he found “open and very constructive”.
https://mumbrella.com.au/wp-content/uploads/2019/10/Mumbrellacast-24-10-19-EDITED.mp3
In the news
Calling ‘bullshit’ on the pitch process (23:13)
What we learned at the Seven Upfronts (37:30)
Seven sells Pacific (54:39)
Seven buys Prime (58:56)
Subscribe through iTunes or wherever you get your podcasts.
Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
The post Mumbrellacast: DAN CEO Henry Tajer and all things Seven – Upfronts, Pac Mags and Prime appeared first on Mumbrella.
0 min
October 24, 2019 Mumbrellacast: DAN CEO Henry Tajer And All Things Seven - Upfronts, Pac Mags And Prime
Australia and New Zealand CEO of the Denstu Aegis Network, Henry Tajer, joined the Mumbrellacast team this week to talk through the week in Seven, the MFA EX conference and whether or not he has an 'impossible job' in rebuilding the holding company. Seven's Upfronts took place this week, announcing an unexpected highlight in Mega [...]
The post Mumbrellacast: DAN CEO Henry Tajer and all things Seven - Upfronts, Pac Mags and Prime appeared first on Mumbrella.
1 hr 5 min

About Mumbrellacast

From the publisher's feed

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel…