Mumbrellacast

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Mumbrellacast episodes

July 12, 2018 Mumbrellacast: WPP's Kieran Moore On Thailand's Media Cave, PR Princesses And The ABC's Uphill Battle
Joining us on the Mumbrellacast this week is PR industry veteran Kieran Moore, as we discuss tales of PR princesses, Thai caves and the ongoing battle for the ABC. We also chat to Kieran about PR's creative turning point, and how the boundaries between paid and earned media are growing ever blurry. In the news [...]
The post Mumbrellacast: WPP's Kieran Moore on Thailand's media cave, PR princesses and the ABC's uphill battle appeared first on Mumbrella.
45 min
July 12, 2018 Mumbrellacast: WPP’s Kieran Moore on Thailand’s media cave, PR princesses and the ABC’s uphill battle
Joining us on the Mumbrellacast this week is PR industry veteran Kieran Moore, as we discuss tales of PR princesses, Thai caves and the ongoing battle for the ABC.
We also chat to Kieran about PR’s creative turning point, and how the boundaries between paid and earned media are growing ever blurry.
http://mumbrella.com.au/wp-content/uploads/2018/07/Kieran-Moore-.mp3
In the news
In this week’s news roundup, the team discusses:
The media’s response to the Thai cave rescue
Is it time for Australia to decide if it still wants a national broadcaster?
The first ratings verdicts are in for Gold FM and Macquarie Media’s big experiments
PR bigwig James Wright’s move overseas
Subscribe through iTunes or wherever you get your podcasts.
Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
The post Mumbrellacast: WPP’s Kieran Moore on Thailand’s media cave, PR princesses and the ABC’s uphill battle appeared first on Mumbrella.
45 min
July 05, 2018 Mumbrellacast: When Bunch Got Blackmailed, Gross Gender Politics, Domain Picks Pellegrino And Denyer's Logies Shock
In this week's Mumbrellacast, RGA's social managing director Kyle Bunch stopped by the press room (22:27) to detail the dangers of having a good username, and explains why Trump "could have entered [his social media strategy] at Cannes and won a whole bunch of stuff to a chorus of boos." Kyle also predicts what lies ahead for [...]
The post Mumbrellacast: When Bunch got blackmailed, gross gender politics, Domain picks Pellegrino and Denyer's Logies shock appeared first on Mumbrella.
49 min
July 05, 2018 Mumbrellacast: When Bunch got blackmailed, gross gender politics, Domain picks Pellegrino and Denyer’s Logies shock
In this week’s Mumbrellacast, RGA’s social managing director Kyle Bunch stopped by the press room (22:27) to detail the dangers of having a good username, and explains why Trump “could have entered [his social media strategy] at Cannes and won a whole bunch of stuff to a chorus of boos.”
Kyle also predicts what lies ahead for esports, while Tim questions whether streaming is enough to save Twitter.
In the news
In this week’s news roundup, the team discusses:
Triple M and Sky News in hot water over gender politics (00:51)
Domain looks to Google for its new CEO (14:44)
Grant Denyer’s Logies shock (17:45)
Plus, this episode’s news roundup comes with a content warning. We’ve decided to play the clip from Triple M, since it’s hard to discuss intelligently without the context. But equally, the content is pretty gross. So if you don’t want to hear it, you should skip 1:25 – 1:57.
http://mumbrella.com.au/wp-content/uploads/2018/07/Mumbrellacast-with-Kyle-bunch.mp3
Subscribe through iTunes or wherever you get your podcasts.
Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge by Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
The post Mumbrellacast: When Bunch got blackmailed, gross gender politics, Domain picks Pellegrino and Denyer’s Logies shock appeared first on Mumbrella.
49 min
June 28, 2018 Mumbrellacast: Outdoor Blows Up, Pureprofile Baffles, Godfreys Goes Back To The Future
In this week's edition of the Mumbrellacast, AANA CEO John Broome and Media Scope founder Denise Shrivell join us to chat all things advertising (19:28). Tune in to discover how we manage to fit transparency, gender stereotyping and the poo jogger into one interview. We also attempt to cover all things outdoor (and believe us when we [...]
The post Mumbrellacast: Outdoor blows up, Pureprofile baffles, Godfreys goes back to the future appeared first on Mumbrella.
49 min
June 28, 2018 Mumbrellacast: Outdoor blows up, Pureprofile baffles, Godfreys goes back to the future
In this week’s edition of the Mumbrellacast, AANA CEO John Broome and Media Scope founder Denise Shrivell join us to chat all things advertising (19:28). Tune in to discover how we manage to fit transparency, gender stereotyping and the poo jogger into one interview.
We also attempt to cover all things outdoor (and believe us when we say, a lot’s been going on), unpack previous Mumbrellacast guest Ben Sharp‘s new role at Pureprofile, and Josie discovers the famous Godfreys bowling ball ad.
http://mumbrella.com.au/wp-content/uploads/2018/06/john-broome-mumbrellacast.mp3
In the news
In this week’s news roundup, the team discusses:
Ooh Media buys Adshel, JC Decaux buys APN (01:21)
Pureprofile hires Ben Sharp (09:29)
Godfreys goes back to the future (16:08)
Denise and John
In this week’s episode, the team chats to AANA CEO John Broome and Media Scope founder Denise Shrivell about the not-so age old transparency debate, the AANA’s media agency problem, the time Mumbrella accidentally funded Breitbart and the never-ending battle with Wicked Campers.
The poo jogger also makes an appearance.
Subscribe through iTunes or wherever you get your podcasts.
Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled by Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
The post Mumbrellacast: Outdoor blows up, Pureprofile baffles, Godfreys goes back to the future appeared first on Mumbrella.
49 min
June 21, 2018 Mumbrellacast: Willie Pang's Digital Dilemma, #Floptus, JC Decaux Bids For APN, Aboriginal Victoria's Ad Ban
On this week's Mumbrellacast the team discuss why telcos should stick to what they're good at, JC Decaux's $1.1 billion bid for APN, Michelle Guthrie's lacklustre defence of the ABC, plus we make the case for why APN Outdoor was wrong to ban Aboriginal Victoria's Deadly Questions ads. How the CDO became the CEO Despite joining MediaCom [...]
The post Mumbrellacast: Willie Pang's digital dilemma, #Floptus, JC Decaux bids for APN, Aboriginal Victoria's ad ban appeared first on Mumbrella.
39 min
June 21, 2018 Mumbrellacast: Willie Pang’s digital dilemma, #Floptus, JC Decaux bids for APN, Aboriginal Victoria’s ad ban
On this week’s Mumbrellacast the team discuss why telcos should stick to what they’re good at, JC Decaux’s $1.1 billion bid for APN, Michelle Guthrie’s lacklustre defence of the ABC, plus we make the case for why APN Outdoor was wrong to ban Aboriginal Victoria’s Deadly Questions ads.
http://mumbrella.com.au/wp-content/uploads/2018/06/Willie-Pang.mp3
How the CDO became the CEO
Despite joining MediaCom as chief digital officer back in 2015, CEO Willie Pang now believes his old role shouldn’t exist.
On this week’s edition of Mumbrellacast, he tells us: “If digital leaders are doing their jobs, then there shouldn’t really need to be a role of chief digital officer going forward. I mean, what’s not digital?”
He also chats to us about copping MediaCom’s past sins, tackling the problem of transparency, and why he’s guilty of using TMA (To Many Acronyms).
Subscribe through iTunes or wherever you get your podcasts.
Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
The post Mumbrellacast: Willie Pang’s digital dilemma, #Floptus, JC Decaux bids for APN, Aboriginal Victoria’s ad ban appeared first on Mumbrella.
39 min
June 14, 2018 Mumbrellacast: 360's Wheel Of Truth Bombs, Plus Adam Ferrier And Margie Reid Drop In
In this week's special Mumbrella360 Mumbrellacast, we're bringing you a conversation with two of adland's finest minds: Adam Ferrier and Margie Reid from Thinkerbell. Plus, there's an exclusive listen to the Wheel of Truth session from Mumbrella360, and you don't even have to pay for a ticket. The panel discuss Australian adland's #metoo problem, the [...]
The post Mumbrellacast: 360's Wheel of Truth bombs, plus Adam Ferrier and Margie Reid drop in appeared first on Mumbrella.
1 hr 6 min
June 14, 2018 Mumbrellacast: 360’s Wheel of Truth bombs, plus Adam Ferrier and Margie Reid drop in
In this week’s special Mumbrella360 Mumbrellacast, we’re bringing you a conversation with two of adland’s finest minds: Adam Ferrier and Margie Reid from Thinkerbell.
Plus, there’s an exclusive listen to the Wheel of Truth session from Mumbrella360, and you don’t even have to pay for a ticket. The panel discuss Australian adland’s #metoo problem, the very worst days of their careers, and how much they think they deserve to get paid (kind of).
http://mumbrella.com.au/wp-content/uploads/2018/06/Mumbrellacast-360-special-edition.mp3
Kim Portrate, Kieran Moore, Brent Smart, Nick Garrett and James Greet being honest at Mumbrella360
Thinkerbell visits the press room
We kick things off this week with a visit from Margie Reid and Adam Ferrier from advertising agency Thinkerbell. Listen in to hear them discuss what it’s like to build an agency from scratch, why the customer isn’t always right, and Margie reveals exactly what Adam is like to work with.
Tim chats to Margie Reid and Adam Ferrier in Mumbrella’s hastily constructed press room and temporary podcast studio
Subscribe to Mumbrellacast through iTunes or wherever you get your podcasts.
Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
The post Mumbrellacast: 360’s Wheel of Truth bombs, plus Adam Ferrier and Margie Reid drop in appeared first on Mumbrella.
1 hr 6 min

About Mumbrellacast

From the publisher's feed

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel…