Mumbrellacast

By MumbrellaBusiness News News Commentary Marketing Business News

Mumbrellacast episodes

June 07, 2018 Mumbrellacast: Special Guest Shaun Micallef, Why Bauer Is Buying Mags, Ogilvy Drops David, Nielsen Under The Microscope
On this week's Mumbrellacast, we speak to Aussie comedy legend Shaun Micallef (25:45) about the revival of Talkin' 'Bout Your Generation on Nine, his thoughts on the future of Australian drama, and what it's like to put a show like Mad As Hell together every week. Shaun also walks us through the time he went completely [...]
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52 min
June 07, 2018 Mumbrellacast: Special guest Shaun Micallef, why Bauer is buying mags, Ogilvy drops David, Nielsen under the microscope
On this week’s Mumbrellacast, we speak to Aussie comedy legend Shaun Micallef (25:45) about the revival of Talkin’ ‘Bout Your Generation on Nine, his thoughts on the future of Australian drama, and what it’s like to put a show like Mad As Hell together every week.
Shaun also walks us through the time he went completely berserk on a Ten breakfast segment, which, thanks to the joys of YouTube, you can relive in all its glory here.
http://mumbrella.com.au/wp-content/uploads/2018/06/Shaun-Micallef.mp3
In the news
In this week’s news roundup, the team discuss:
The third radio ratings of the year are in (1:49)
Ogilvy rebrands (7:37)
Bauer Media is finally back in the acquisition trail (11:49)
Media buyers speak out on Nielsen metrics (18:03)
Subscribe to Mumbrellacast through iTunes or wherever you get your podcasts.
Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
The post Mumbrellacast: Special guest Shaun Micallef, why Bauer is buying mags, Ogilvy drops David, Nielsen under the microscope appeared first on Mumbrella.
52 min
May 31, 2018 Mumbrellacast: Jules Lund Dissects Tribe, Roseanne Gets Fired, Sorrell & Catalano Make Their Next Moves
In this week's Mumbrellacast, we sit down with ex-breakfast radio show host Jules Lund (16:04) to figure out how he runs a tech marketing company "without knowing anything about tech, marketing, or running a company". (His words, not ours). Jules also reminds us how it's almost impossible to make a profitable business in the tech space, [...]
The post Mumbrellacast: Jules Lund dissects Tribe, Roseanne gets fired, Sorrell & Catalano make their next moves appeared first on Mumbrella.
57 min
May 31, 2018Mumbrellacast: Jules Lund dissects Tribe, Roseanne gets fired, Sorrell & Catalano make their next moves
In this week’s Mumbrellacast, we sit down with ex-breakfast radio show host Jules Lund (16:04) to figure out how he runs a tech marketing company “without knowing anything about tech, marketing, or running a company”. (His words, not ours).
Jules also reminds us how it’s almost impossible to make a profitable business in the tech space, warning: “It’s a tech company, you don’t make profit.”
http://mumbrella.com.au/wp-content/uploads/2018/05/Jules-Lund.mp3
In the news
In this week’s news roundup, the team discuss:
Martin Sorrell’s next move (1:37)
Antony Catalano buying a stake in ‘Domain’s biggest client’ (5:55)
Solo’s box office flop? (7:33)
How a single tweet got Roseanne fired (11:00)
Tourism Tasmania becomes a “consumer-focused content marketing organisation” (12:37)
Subscribe to Mumbrellacast through iTunes or wherever you get your podcasts.
Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
The post Mumbrellacast: Jules Lund dissects Tribe, Roseanne gets fired, Sorrell & Catalano make their next moves appeared first on Mumbrella.
57 min
May 24, 2018 Mumbrellacast: Ben Sharp Grilled On ADMA, 2Day FM's Lineup Woes, Australia Loves The Royals And The Adshel Bidding War
It's that time again: Mumbrellacast's latest episode is here. This week, you'll hear publishing industry and tech start-up veteran Ben Sharp describe his run-in with the cops, avoid questions about his two-week stint with industry body ADMA, and reveal what it takes to go viral. The Mumbrella team also uncovers an outdoor bidding war of [...]
The post Mumbrellacast: Ben Sharp grilled on ADMA, 2Day FM's lineup woes, Australia loves the Royals and the Adshel bidding war appeared first on Mumbrella.
43 min
May 24, 2018 Mumbrellacast: Ben Sharp grilled on ADMA, 2Day FM’s lineup woes, Australia loves the Royals and the Adshel bidding war
It’s that time again: Mumbrellacast’s latest episode is here. This week, you’ll hear publishing industry and tech start-up veteran Ben Sharp describe his run-in with the cops, avoid questions about his two-week stint with industry body ADMA, and reveal what it takes to go viral.
The Mumbrella team also uncovers an outdoor bidding war of mammoth proportions, and learn about the importance of on-air chemistry. We’ve also got the lowdown from the Mumbrella Awards’ live judging sessions (while carefully not giving away a single clue about the winners).
http://mumbrella.com.au/wp-content/uploads/2018/05/Ben-Sharp.mp3
In the news
In this week’s news roundup, the team discuss:
Why 2Day FM’s breakfast shows keep imploding (02:49)
The government’s plan to tax digital advertising (08:59)
The Adshel bidding war continues (10:37)
The Royal Wedding tops the TV ratings (14:45)
Ben Sharp is no criminal
Want to know the real reason Ben Sharp left ADMA after just two weeks? Well… we’ll admit the details still aren’t 100% clear, but it certainly wasn’t through lack of trying on our part.
In this week’s episode, we try and wangle the truth out of Sharpie (18:40), plus listen out for the true story of his run in with the NSW Police after he (ironically) suffered at the hands of some dodgy data. On the plus side, he got some serious LinkedIn traffic out of it.
If you would prefer to read all about it, check out his opinion piece on the subject: The key ingredients for a viral LinkedIn post? A fuel pump, dodgy data and NSW Police.
Editor Vivienne Kelly trying to read Sharpie’s mind
Subscribe to Mumbrellacast through iTunes or wherever you get your podcasts.
Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
The post Mumbrellacast: Ben Sharp grilled on ADMA, 2Day FM’s lineup woes, Australia loves the Royals and the Adshel bidding war appeared first on Mumbrella.
43 min
May 17, 2018 Mumbrellacast: Croc Hunting With Vice, Ten Daily's #Bachie Grab, Inside The Facebook Apocalypse, VB's Cricket Gamble
Mumbrellacast the Second is here. Take a listen if you a) like Vice's bizarre documentaries, b) have been wondering how Australia's publishers are doing post-Facebook algorithm change, or c) often find yourself worrying about Australia's gender stereotyping problem. Plus, we discuss David Warner's sordid ball tampering childhood, and Tim does some very quick maths. In the [...]
The post Mumbrellacast: Croc hunting with Vice, Ten Daily's #Bachie grab, inside the Facebook apocalypse, VB's cricket gamble appeared first on Mumbrella.
44 min
May 17, 2018 Mumbrellacast: Croc hunting with Vice, Ten Daily’s #Bachie grab, inside the Facebook apocalypse, VB’s cricket gamble
Mumbrellacast the Second is here. Take a listen if you a) like Vice’s bizarre documentaries, b) have been wondering how Australia’s publishers are doing post-Facebook algorithm change, or c) often find yourself worrying about Australia’s gender stereotyping problem.
Plus, we discuss David Warner’s sordid ball tampering childhood, and Tim does some very quick maths.
http://mumbrella.com.au/wp-content/uploads/2018/05/Vice-Australia.mp3
In the news
In this week’s news roundup, the team discuss:
Ten Daily finally launching (1:21)
Advertising’s gender stereotyping problem (5:31)
Publishers’ revealing Facebook analytics (10:19)
CUB’s claim that pulling out from cricket was a good move (15:07)
And if you share similar feelings towards graphs, you can check out Zoe’s full investigation into how Australian publishers are coping with the changes in Facebook’s algorithm here.
Vice Australia captures a croc
This week we’re chatting to Vice Australia’s head of strategy and insights, Alice Kimberley, and Myki Slonim, Vice’s director and publisher. (20:36)
We covered such topics as: why Vice decided to make the tricky shift to TV, navigating an internal culture crisis, Facebook’s algorithm changes and the perils of shooting a crocodile.
Subscribe to Mumbrellacast through iTunes or wherever you get your podcasts.
Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
The post Mumbrellacast: Croc hunting with Vice, Ten Daily’s #Bachie grab, inside the Facebook apocalypse, VB’s cricket gamble appeared first on Mumbrella.
44 min
May 10, 2018 Mumbrellacast: Seven Beats Harrison (again), ADMA Boss Exits, Budget, Ralph Van Dijk's Audio Pearls Of Wisdom
It's the moment you've all been waiting for: after six long years, we've finally relaunched Mumbrella's weekly podcast: Mumbrellacast. Each week we will be bringing you a round up of the week's biggest news stories from the world of media and marketing, followed by an interview with one (or several) of the industry's most interesting [...]
The post Mumbrellacast: Seven beats Harrison (again), ADMA boss exits, Budget, Ralph van Dijk's audio pearls of wisdom appeared first on Mumbrella.
40 min
May 10, 2018 Mumbrellacast: Seven beats Harrison (again), ADMA boss exits, Budget, Ralph van Dijk’s audio pearls of wisdom
It’s the moment you’ve all been waiting for: after six long years, we’ve finally relaunched Mumbrella’s weekly podcast: Mumbrellacast.
Each week we will be bringing you a round up of the week’s biggest news stories from the world of media and marketing, followed by an interview with one (or several) of the industry’s most interesting people.
https://s3-ap-southeast-2.amazonaws.com/mumbrella-uploads/uploads/2018/03/1+-+Ralph+van+Dijk.mp3
In the news
In this week’s news roundup, the team discusses:
ADMA’s leadership woes (01:21)
Pointless replacing Family Feud on Ten (06:17)
The Budget (and free coffee) (12:22)
Seven beats Amber Harrison in court, yet again (16:43)
Living life in the audio lane
Ralph van Dijk “was the weirdo that would ask the creative director for the radio brief”, or, as we like to call him: the real podfather (despite what Ricky Gervais might have to say).
In our first Mumbrellacast in six years, Ralph joins us (18:17) to discuss why it’s almost impossible to make money from long-format podcasting, and tells us his true thoughts on radio’s continued insistence on a diary-based ratings system.
“Surely there must be another way to track what I’m listening to. There must be a technological answer to that by now.”
But are clients bothered?
Ralph believes: “It’s good enough for what we need to know now. Radio can’t seen to be holding back and moving with the times, so I think it’s inevitable, personally, but it’s just timing.”
Subscribe through iTunes or wherever you get your podcasts.
Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
The post Mumbrellacast: Seven beats Harrison (again), ADMA boss exits, Budget, Ralph van Dijk’s audio pearls of wisdom appeared first on Mumbrella.
40 min

About Mumbrellacast

From the publisher's feed

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel…