The annual celebration of World Music Day on 21st June is upon us and Do You Really Know? is aiming to strike a chord with listeners. We'll be harping on about music all week long, covering related terms, concepts and famous figures.

What is K-Pop?

On October 15th, Big Hit Entertainment debuted on the Korean stock exchange. If you’re not familiar with the company itself, you’re more likely to have heard of BTS, one of the bands they created. In barely 24 hours, the success of the IPO had exceeded all expectations. A single day of trading was enough to bring the value of Big Hit Entertainment up from $4.5bn to nearly $7.4bn. Also known as the Bangtan Boys, BTS are the most famous boy band from South Korea, and a global music phenomenon. Particularly popular among teenagers, the group’s last single “Dynamite” reached 350 million views on Youtube in under a month.

So what’s the magic K-pop formula? It sounds like a neatly packaged commercial product! In under 3 minutes, we answer your questions!

To listen to the last episodes, you can click here :

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A podcast written and realised by Joseph Chance.

In partnership with upday UK.

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