Muthership Creator Strategy

If you've been posting shop or affiliate content and wondering why it's not converting the way you hoped, this week's episode is for you.

I'm talking about the mistake I see over and over again with creators who want to monetize, and honestly it's the thing nobody in the shop space is telling you. It's not about posting more. It's not about better products. It goes way deeper than that.

I'm also getting into how to figure out your real reason for showing up online in the first place, because that one thing changes everything about how you create content and who you attract.

If you've ever felt like you're spinning your wheels or comparing yourself to creators who claim to be making crazy money every month, you're going to want to hear this one.

Sign up HERE for the FREE EDITING WORKSHOP! 

In this week’s episode of The Muthership Creator Strategy, I’m diving deep into why social media desperately needs older creators - not as participants who "fit in," but as leaders.

In this episode, we’re talking about:

·       The Power of Narrating: Why our life experience allows us to tell relevant stories instead of just "curating" an aesthetic.

·       The "Brain Work" of Content: How mastering new tools and editing can help your brain health.

·       Leading vs. Copying: How to start using your actual expertise to build a durable audience.

·       Developing Thick Skin: How seeing yourself on camera helps you shed self-judgment 

If you’ve been feeling invisible or worried that you have "nothing to say," this episode is for you. Your perspective is a service that the internet actually needs.

Why Production Matters More Than You Think

But first, if you'e like to check out the Studio Preview which is mentioned in this episode!  If you are NOT a studio member, it's FREE to join this space and check out the Analytics meeting:  CLICK HERE!

This week’s podcast episode is all about the part of content creation that doesn’t get talked about enough: production.

And no, I don’t mean big crews, fancy cameras, or turning every post into a full commercial. I mean learning how to think through your content before, during, and after you record so your ideas actually land.

In this episode, I’m walking through the creator version of pre-production, production, and post-production, and how those simple choices can make your videos stronger, clearer, and more engaging.

You’ll learn:

• Why better production starts before you ever hit record
• How to think through your opening line so the right viewer immediately knows, “this is for me”
• What to consider when shooting, from lighting and framing to camera angles and b-roll
• How editing and on screen text can elevate your story
• How to review your own video before posting with a simple production checklist
• Why intentional content can lead to more consistent engagement

And this episode also gives a preview of what we’ll be diving into inside the Muthership Creator Studio this month, where we’ll be breaking down scripting, shooting, and editing in much more detail through live lessons, challenges, and feedback in real time on YOUR WORK!

Production is not about being perfect. It’s about making better decisions so your viewer stays with you.

Listen to the episode, and then come join us in the Muthership Creator Studio if you’re ready to make better content with more intention, more confidence, and a whole lot more support. 

Are brands accidentally "breaking" their creators? 🎙️

I’m making a pretty bold statement in this week’s podcast, but I have to say it: most brands are simply not getting it right when it comes to working with creators and influencers.

In fact, I think they might actually be "breaking" the very people they hire.

After 40 years in the production business, I’ve seen it all. I’ve directed trained actors, professional athletes, celebrities, and "real people" (the industry term for non-actors) ranging from doctors to people talking about their experience with smelly feet. I’ve noticed a shift happening in social media that feels all too familiar, and frankly, it’s been a little painful to watch.

In this episode, I’m getting into:

·       The Realization: A conversation with a friend and professional influencer that brought this topic to the surface.

·       The Authenticity Paradox: Why brands hire you for your "realness" but then hand you a word-for-word script that kills your vibe.

·       The Teleprompter Trap: My very strong (and controversial) opinion on using teleprompters and how to tell if you’ve lost your natural cadence.

·       Survival Tips: How you can deliver what a brand wants without losing your soul or your audience in the process.

Plus, I’m giving a huge shout-out to our newest Creator of the Week, Diana @diandbuddy, who has been an absolute firecracker since joining the studio.

If you’ve ever felt like a robot reading lines instead of a creator making magic, this episode is for you.

This week’s podcast is a little bit of a social media reality check. I’m sharing what I’ve been noticing lately about TikTok views, posting times, and why some videos seem to sit there before they suddenly wake up later. 

I’m also talking about what I do when my own views are low, my content feels stuck, or I need to shake myself out of a rut fast. That includes one of the easiest ways to wake up your account again, why I will always defend using trends, and a few simple ways to get back in motion without overthinking everything. 

And yes, I also had to touch on branded content, because if you want your videos to stand out and actually support the brand, that matters too. Go listen to the full episode for all the thoughts, tips, and always truth.

Today I’m talking about the difference between getting personal and oversharing on social media and why letting people see a little more of you can make your content more memorable, relatable, and effective. So many creators hold back because they think nobody cares, or they worry that sharing anything personal means putting their whole life on display. It doesn’t.

Featuring our Creator of the Week:  Kim Dechert
https://www.instagram.com/kimdechertwellness/

In this episode, I’m breaking down why connection matters just as much as information, what “sharing more of yourself” can actually look like, and how to bring more personality into your content without turning your page into a diary. If you’ve ever wondered how much of yourself to show online, this one will give you a lot to think about.

If you’ve been feeling like you’re doing *everything* to get more engagement and still not seeing the results you want, this episode is for you. I’m sharing **6 overlooked strategies** that can help you create smarter, get more traction from your content, and maximize the content you already have by turning it into fresh new content that can drive viewers back to your other posts.

This one is part engagement strategy, part content strategy, and a reminder that sometimes the answer is not just creating more, it’s being more strategic with what you’re already creating and building on it in new ways. 

If you want fresh ideas to spark momentum without feeling like you have to reinvent the wheel every time, take a listen!

Create of the Week: Landa Hernandez
https://www.tiktok.com/@UCqOdXcMmD0iIPdd6rfNkbdQ

This week on The Muthership Creator Strategy, I’m talking about why so much branded content feels stiff, awkward, and way too obvious. And if you’re wondering how to make it work well, here’s the hot take: The best sponsored content does not feel like a commercial. It feels natural, true to the creator, and built in a way that makes people want to keep watching instead of scrolling away. 

In today’s podcast episode, I’m breaking down what goes wrong, why some creator ads miss the mark, and how to think about branded content in a way that feels more authentic and effective.

If you considering UGC or have ever struggled with how to make sponsored content fit your voice, your style, and your audience, this episode will help. I’m sharing the mindset behind better branded content, what brands are really looking for, and why forcing something that does not feel like you might be the fastest way to lose people. If you want your UGC and brand content to feel better, perform better, and still sound like you, this is the episode.

For more help with content, join the studio here:  https://muthership.mn.co/

What if TikTok, Instagram, Facebook, and YouTube were actual people in a room together?

That is exactly the thought experiment I’m playing with in this week’s podcast episode, and honestly... it says a lot about why content lands differently depending on where you post it.

Because each platform has its own personality. It's own vibe. It's own expectations. And once you see that, it can completely change how you think about showing up online.

In this episode, I’m breaking down the top four platforms through a very human lens so you can better understand the “room” you’re walking into every time you post.

We’re talking about:

·       why TikTok feels so different from Instagram

·       what Facebook still thrives on 

·       why YouTube rewards a completely different kind of value

·       how to adapt your delivery without losing yourself

I’m also sharing a recent repurpose.io discovery that could save you a major headache if you’re automating your content across platforms.

If you’ve ever wondered why the same content can hit on one platform and flop on another, this episode will give you a whole new way to look at it.

Listen in and see which “personality” you’ve been creating for... and whether it matches the room you’re actually in.

Join the studio here: https://muthership.mn.co

Why Low Views Might Not Be a Bad Thing

Low views can really mess with your head. They can make you question your content, your direction, and even whether you should keep going.

In this episode of Muthership Creator Strategy, I’m sharing a different way to look at it,  one that I’ve been experiencing in my own content lately. And it has helped me reframe everything.

I talk about:

·       why low views can lead to stronger connections

·       what happens when you stop creating only for performance

·       why your credibility is not tied to your current view count

·       and how low views might be creating opportunities you are not seeing

This is a mindset shift I think a lot of creators need right now.