I alternate between awe and terror when I work with Claude. One minute I'm watching 5,000 lines of code appear like I'm in The Matrix, the next I'm having existential panic about robots taking my job.

As coaches, we're not far behind software engineers. There's no reason to think a client couldn't eventually reach many of the same insights with Claude that they would with us. Pretending otherwise does us no good.

So what's our best option? Stay at the leading edge of this technology. We can use AI to spot language patterns in session transcripts, create low-friction summaries that cement insights, and help clients integrate their learning between sessions.

New technology is inevitable. The winners will embrace it; the losers will yell about it, complain about it, or pretend it doesn't exist.