In this episode of Small Business School, I want to break down the misunderstood relationship between social media metrics and business success, they are not the same thing! My Instagram metrics have been down the last few weeks and in this conversation I am sharing why that is totally okay with me! 

Topics Covered:

• Understanding social media metrics and the impact of engagement frequency on growth and visibility.
• Balancing social media presence with core business strategies.
• The importance of prioritizing client satisfaction and referral networks over platform metrics.
• Recognizing diverse sales channels and their respective impacts.
• Tailoring marketing efforts to align with specific client needs and market niches.
• Strategies for maintaining business momentum independent of social media fluctuations.
• Building resilience through diversified client bases and strategic client management.

We don’t get a full picture of business growth through the numbers on Instagram. My energy lately has been shifted from focusing on visibility to focusing on quality client care, and that is good!

It is important that we focus on how we can best serve current and future clients in our business to achieve sustainable growth beyond social media metrics! Reach out if you have questions about what this looks like for you!

Staci's Links:
Instagram. Website.

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Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!