Last month, the world's most far-reaching data privacy regulation took effect in Europe. Consumers there can now not only ask companies to delete or hand over their data, but they can also sell that data to other businesses. This week on Decrypted, Bloomberg Technology's Nate Lanxon sets out to get his data back from several businesses and see whether anyone will pay him for his personal 

information.

See omnystudio.com/listener for privacy information.