Episode 185:

On this episode of “The Building Code,” Zach and Charley are with John Lenker, founder and chief vision officer, and Assaf Arie, partner and chief executive officer, at Lenker, a growth consulting and marketing firm in Delano, Minnesota. Assaf worked for a concrete company and met John as a client. After working together for years, John asked Assaf to join his team. Their combined passion for branding and vast knowledge of the industry make them pros in construction marketing.

Listen to the full episode to hear more about what branding really is and how to define your company through values that’ll give you a unique advantage in the marketplace.

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