Nancy Lee is the IOC advisor on Gender Equality. The straightforward job title belies a serious complexity of work. For starters, Gender Equality is not simple math. 5000 male and 5000 female athletes is not a one- and-done solution. Some events, such as Nordic Combined, are still men-only at the Olympics. That’s changing by the way… but not in time for Beijing.

There are issues with some of the proposed fixes for inequality. In some mixed events, men race longer distances than women. Is that equality? Even where there is agreement on plans and programs, the IOC cannot just wave its wand and command change. There are 206 national Olympic committees who each have say in matters. And before that, every sport has its own federation, not all of whom are equally invested in getting a gender balance in place.

Equity questions abound, from minutiae to momentous. Why must women beach volleyball players run around in butt floss? How is it possible that Beijing will be the first winter Olympics to do away with “Ladies” events? Nancy won that linguistic battle for women by arguing that if we’re going to call them ‘Ladies’, the guys have to be referred to as ‘Gentlemen’. Aha! The penny drops.

Media has a role to play too. Do we see images of active male athletes, and emotional female athletes? Do we linger on video of ‘pretty’ athletes? Do we ask male coaches more probing questions than their female counterparts? Do men’s events get better slots in prime time? Are women competing when audiences are smaller? Anastasia Bucsis asks Nancy to guide Olympic fans through the gamut of things to look and listen for during the Beijing competition. Never one to shy away from contentious issues- Nancy also lays down firm guidance on how the Canadian government should be spending your tax dollars in the area of sports and equality. When groups petition the feds for money to host Commonwealth games, or Canada Games, or Pan Ams, or FIFA events…Nancy wants Ottawa to make sure there are strings attached. Will women be playing soccer on plastic turf while men are on actual grass? Do men compete downtown, and women find themselves in facilities in the boonies? Are there provisions to mentor and bring more qualified women officials, coaches and governance on board? Once you start looking, you can see progress is being made, and still needs to be made.

It’s an eye opening half hour, your decoder ring for the politics of equality in sport.