This episode examines the radical, immediate change we've seen happen in recent events and what it would mean for the future of fashion and our environment if the same immediate action is implemented in our industry.

We explore how interconnected brands are with consumer purchasing decisions, how brands impact the supply chain and what can be done to improve the industry from a government/policy level, brand level and consumer level.

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Mentioned Links & Additional Resources:

Brand budgeting priorities - advertising over living wage:

➡ Consumer Culture, Modernity & Identity: Part 7 - Fashion, Advertising & Identity In Consumer Society (PDF Link)

➡ Poverty Wages for Garment Workers - Clean Clothes Campaign & Stitched Up (PDF Link)

Finance & Sustainability:

More financial resources will be provided on a future episode solely dedicated to finance and sustainability coming soon.

➡ Harvard Business Review - Making Sustainability Profitable

➡ The Benefits of Sustainability-Driven Innovation (PDF Link)

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

This episode will explore unethical practices brands use to gain consumer buy-in and provide a few examples of what successful greenwashing looks like and how to avoid it. By shedding light on this issue, you will understand the true difference between actionable change and altering how a brand “looks and feels” to increase the likelihood of a purchase, with no actual substance.

Read The Article: https://naturspired.com/sustainability/greenwashing-signs-to-avoid/

Quick Links:

→ Changing Market Foundation Brand Assessment

→ Nudie Jeans Product Description

→ All Shownotes

Follow the podcast on instagram @naturspired

Like the podcast? Leave a review on Apple Podcasts!

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy