Welcome back to Small Business School! Today's episode is for all product-based businesses! Joining us is the incredible Christina Vanacore, also known as the Product Doula. Christina shares her wealth of knowledge as a certified launch and business strategist with over 20 years of experience. Together we explore the challenges and strategies for product-based businesses, especially during the holiday season!

Topics Covered:

• Navigating the challenges of 2023 for product-based businesses in a recessionary environment.
• Deciding on the right strategy for the holiday season: to make a discounted offer or ride the wave through the end of the year?
• The impact of lower sales and recalibrating goals for the coming year.
• Insights into the dynamics of Black Friday and Cyber Monday sales for small businesses.

Make sure to check out the second part of this conversation on Christina’s podcast “The Product Doula Presents” and connect with Christina on Instagram!

Christina’s Links:
Instagram: https://www.instagram.com/theproductdoula/
The Product Doula Presents Podcast: https://podcasts.apple.com/ca/podcast/the-product-doula-presents/id1685729252
Book a coffee chat: https://calendly.com/agape-professional/coffeechat?month=2023-11

Staci's Links:
Instagram. Website.

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Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!