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In this episode of Verify in Field, we delve into the world of fractional marketing tailored specifically for the construction industry. Our host, Jacob Edmond, is joined by experts from Alt CMO, Ryan Kovach, Chief Marketing Officer, and Perryn Olson, a fractional CMO for hire. Together, they explore the concept of fractional marketing, how it provides executive-level insights without the cost, and why specializing in the construction niche is crucial for impactful marketing. Discover how Alt CMO's expertise helps companies in the construction sector navigate the complexities of modern marketing, attract the right clients, and embrace innovation like AI to stay ahead in a rapidly evolving market. Whether you're in millwork, general contracting, or trades, this episode is packed with valuable insights to elevate your marketing strategy. Tune in to learn how to leverage marketing to not only grow your business but also build stronger relationships with clients and attract top-notch talent.

About our guests

Ryan Kovach is a visionary marketing strategist and the driving force behind AltCMO, a pioneering fractional marketing agency. Recognizing the gap between the need for high-level marketing expertise and the financial constraints faced by many companies, Ryan spearheaded AltCMO to provide executive-level marketing insight without the hefty price tag. Under his leadership, AltCMO stands out by not only devising comprehensive marketing strategies but also executing them through dedicated project management and delivery teams. 

Perryn Olson's career journey began nearly two decades ago with a referral from an IT firm, which led to a transformative mentorship with a CEO. This pivotal moment launched Perrin into a professional realm that included work with several construction companies. A significant event in his career was the aftermath of Hurricane Katrina in 2005, as the influx of reconstruction projects and funding in New Orleans significantly impacted the local market and shaped the trajectory of his work. With years of experience and expertise, Perrin has navigated the evolving industry's challenges and opportunities, cementing his role as a seasoned professional.

What You'll Learn

00:00 "Discover AltCMO's Fractional Marketing Approach"

07:30 Understanding Digital Marketing Essentials

12:10 Understanding Construction Industry Marketing

17:45 Adapting to Fast Construction Trends

22:39 Mastering Talent Acquisition Storytelling

31:13 Impact of Branding on Perception

33:17 The Purpose of Unbranded Trucks

37:50 Flaws in Lead-Focused Marketing

46:05 Maximizing Local Clientele Strategies

50:46 Understanding AI's Competitive Edge

55:59 AI Enhances Construction Imagery

01:01:58 Embracing Innovation in Construction

01:05:14 "Stay Updated: Industry Insights"

More from AltCMO:

• AltCMO - LinkedIn
• Perryn Olson - LinkedIn
• AltCMO - Web

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