Join host Jonathan Kvarfordt, AKA Coach K, in the latest episode of the G-T-M-A-I podcast, as he engages with Lauren Morganstein. Lauren shares her journey from a 16-year career at P&G to venturing into the dynamic field of AI. They discuss her decision to found Wonder Consulting and her passion for demystifying AI for non-technical leaders. The conversation delves into practical applications of AI in business, the importance of upskilling, and the transformational potential of AI within organizations. Lauren also outlines her five-step AI transformation framework and shares insights on the evolving landscape of AI native companies and the critical role of effective AI councils.

00:00 Introduction and Guest Welcome

00:47 Lauren's Background and Career Journey

01:20 Diving into AI and Its Impact

02:48 Upskilling and Learning AI

05:08 AI in Consumer Insights and Innovation

12:42 AI Councils and Organizational Transformation

17:33 The Future of Prompting in AI

17:58 Adoption and Tool Recommendations

18:27 Maximizing Approved Tools

20:28 Balancing AI and Human Roles

22:59 Trends in AI for 2025

23:46 AI Native Companies

27:15 Culture and Change Management in AI

30:43 Personal AI Tools and Final Thoughts