We all know that marketing is changing fast, we only need to blink and there is something new. The big guys like Facebook, Amazon, Apple, Google have redrawn the customer buying journey and redefined how companies and consumers interact. But this is only the beginning. As technologies and tools continue to advance and digital channels to begin to expand our options will become overwhelming. Therefor the question is, how do we choose which channel to use? The answer is easy, because best practices for developing a sound marketing strategy today still revolve around the story. A good story, solving a problem and knowing your target market will help you choose the proper channel. Measurement tools will also continue to improve, helping you understand you ROI. In this episode we explore current marketing trends, with real success stories and advice form an expert marketing executive.