Based in London, Laurence Whyatt is Head of European Beverages Research for Barclays Investment Bank, meaning that his job is to predict the future of alcohol consumption globally, so that companies can invest accordingly.

Drawing from his latest multi-year analysis, How Demographics and Economics Shape Global Alcohol Consumption, we answer some of the world of wine's burning questions on Gen Z, the role of women in premiumisation and the impact of cannabis and Ozempic on alcohol sales.

And if you want to know which markets represent the biggest opportunities for premium wine companies and why, stay tuned until the end of the episode.

This podcast series is part of a larger Areni Global research project. Subscribe to our newsletter to get access to our articles and publications: https://bit.ly/AreniNewsletter