
Sign up to save your podcasts
Or


Why is the world drinking less — and do they really drink less fine wine?
For the first episode of 2026, Pauline and Felicity unpack one of the most pressing shifts reshaping the wine industry: global deconsumption.
Far from being a simple generational story, they reveal how economics, demographics, social change, regulation and new health narratives are collectively transforming alcohol consumption across every age group.
Drawing on Areni Global’s upcoming research on new fine wine consumers (launching Feb. 2026), they explore how economics, demographics, social change, regulation and new health narratives are transforming alcohol consumption across every age group, and how the fine wine sector must adapt to stay relevant.
This podcast series is part of a larger Areni Global research project. Subscribe to our newsletter to get access to our articles and publications: https://bit.ly/AreniNewsletter
By Pauline Vicard5
99 ratings
Why is the world drinking less — and do they really drink less fine wine?
For the first episode of 2026, Pauline and Felicity unpack one of the most pressing shifts reshaping the wine industry: global deconsumption.
Far from being a simple generational story, they reveal how economics, demographics, social change, regulation and new health narratives are collectively transforming alcohol consumption across every age group.
Drawing on Areni Global’s upcoming research on new fine wine consumers (launching Feb. 2026), they explore how economics, demographics, social change, regulation and new health narratives are transforming alcohol consumption across every age group, and how the fine wine sector must adapt to stay relevant.
This podcast series is part of a larger Areni Global research project. Subscribe to our newsletter to get access to our articles and publications: https://bit.ly/AreniNewsletter

422 Listeners

289 Listeners

112 Listeners

186 Listeners

113 Listeners

49 Listeners

301 Listeners

125 Listeners

25 Listeners

84 Listeners

105 Listeners

17 Listeners

13 Listeners

4 Listeners

7 Listeners