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N°09- Devon Powers: The Trend of Trends
Devon Powers is an Associate Professor of Advertising at the Department of Advertising and PR in the Klein College of Media and Communication at Temple University. Devon studies consumer culture, cultural history, and cultural circulation/intermediation, with a focus on trends, branding, and popular music. We discuss her book "On Trend: The Business of Forecasting the Future".
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By Julian Bleecker
5
3535 ratings
Devon Powers is an Associate Professor of Advertising at the Department of Advertising and PR in the Klein College of Media and Communication at Temple University. Devon studies consumer culture, cultural history, and cultural circulation/intermediation, with a focus on trends, branding, and popular music. We discuss her book "On Trend: The Business of Forecasting the Future".
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