Machinery Pete talks about the power of listening and how it helped him both on a personal development level and also as a business building tool over the past 34 years. Pete’s podcast guest, Rob Wierenga, partner with Neeralta Mfg. of Alberta, Canada also touches on how important listening to their farmer customers has been a vital component in building out the state of the art line of grain bagging/extracting equipment they provide, including grain bag loaders and grain bag extractors. Neeralta Mfg. company roots go back 40 Years to 1984.

• [:34] - Machinery Pete reflects on his trip to his high school reunion and previews the episode’s guest
• [9:58] - Interview with Rob Wierenga begins, history of Neeralta
• [11:52] - About the Neeralta grain bagging system
• [17:45] - Key to success of Neeralta: solution-based
• [23:56] - Grain bagging trends
• [28:58] - Unique innovations of Neeralta system
• [34:46] - Customer feedback
• [44:49] - Why Neeralta continues to grow
• [47:45] - Final words from Machinery Pete

Machinery Pete was founded in 1989 and has grown from humble beginnings to a full-fledged marketplace for farming equipment. Greg Peterson, founder, and host, has also released Machinery Pete content across platforms including YouTube with his long-running Machinery Pete TV show.

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