This week on The Business of Winning, we’re joined by Neil Martin, a pioneer in Formula 1 race strategy and data analytics. Having worked with teams like McLaren, Ferrari, and Red Bull Racing, Neil played a key role in revolutionising how teams use data to gain a competitive edge.

Beyond motorsport, Neil shares the business lessons leaders can take from F1’s data-driven approach—how real-time decision-making, risk management, and predictive analytics can transform industries far beyond the racetrack.

Performance Insights specialises in bringing impactful keynote speakers from motorsport industries to global events, conferences and seminars. For enquiries, please reach out to us at [email protected] or visit our website www.performanceinsights.co.uk.

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Intro recorded by: Charlie Barlow.