Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena and Rob explore how investments in brand value directly and indirectly boost profitability and market value. Using Amazon as a case study, they discuss the importance of balanced marketing investments even in the face of economic uncertainty.

Topics covered:   

• [02:00] Amazon's advertising strategy across channels
• [03:55] The brand value chain and its impact
• [05:10] How brand investments affect financial stability
• [06:05] Current economic sentiment and marketing spend
• [07:40] Long-term benefits of advertising during downturns
• [08:40] Stock price volatility and advertising correlation 

 





To learn more, visit marketingarchitects.com/podcast 
 

Resources: 
Elsayed, R. A. A. (2023). The effect of investment in the brand value chain on profitability and market value of the firm: lesson of success taken from Amazon. Future Business Journal, 9(19). https://doi.org/10.1186/s43093-023-00196-2 
 

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