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Daniel Mendez of Collective Measures shares how the importance of early and active networking.

Tune in to learn more!

Our Guest:

Our episode guest is Collective Measures’ Daniel Mendez, vice president of earned and owned media. He is a seasoned public relations and corporate communications professional with more than 17 years of experience leading global strategies in employee engagement, executive visibility, and reputation management across industries such as healthcare, energy, and pharmaceuticals.

Five things you’ll learn from this episode:

1. How networking must be intentional and ongoing

2. Why you must give in a relationship before you can take.

3. Why PR professionals shouldn’t neglect personal branding.

4. The role of PR and communications and how it shapes narratives.

5. The role of community in your career and the impact it has on it.

 

Quotables

“What you’re trying to do is build relationships” — @DanielMendez

“PR people are amazing at promoting others and telling other people's stories, but we forget to tell our own story.” — @DanielMendez

“The best opportunities that I've ever gotten in my career didn't come from a job board, they came from people.” — @DanielMendez

“People think communications is just sending an email or a poster … It's not. It's so much more than that.” — Jason Mudd

“That personal brand is what people remember when they're making decisions about who to bring on board.” — Jason Mudd

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About Daniel Mendez

Daniel Mendez is vice president of earned and owned media at Collective Measures, a Minneapolis-based performance marketing agency. With more than 15 years of experience across public relations, content marketing, and media strategy, Daniel helps B2B companies connect PR with business outcomes.

At Collective Measures, Daniel works closely with marketing and sales teams to align messaging, support each stage of the buyer journey, and use earned media to drive awareness and credibility in niche markets. His approach bridges strategy and execution, making PR a measurable, impactful part of the demand generation engine.

Guest’s contact info and resources:

Daniel Mendez’s website

Daniel Mendez on LinkedIn

Additional Resources:

Navigating PR and communications hiring with Brooke Kruger

How public relations impacts company reputation, revenue, and recruiting

Corporate c

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• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
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