Nevada REALTORS® Today

In today's real estate landscape, there's no shortage of talk about the peril the industry is in. But this isn't a time to panic—it's a time to act strategically. As they say, "don't waste a good crisis."

When the market slows down, many agents retreat, but the best in the business know that this is actually a career-making moment. This is an opportunity to make moves that aren't possible when the market is booming.

While this may push some agents out of the industry, it's also an incredible opportunity to build a solid foundation for your business. If you take the right actions now, as the market recovers, you'll be one of the few standing, poised to capture a massive market share.

Those who take bold action in uncertain times reap all the benefits. That's if you decide to see the opportunities, not the threats.

How do we set ourselves up for the future? What changes does the industry need to make to maintain and increase our volume?

In this episode, we're joined by real estate expert, President of T3 Sixty and co-author of The Opportunity Report, Jack Miller. He shares insights on why now is the perfect time to grow your business and how to ensure your long-term success.

If you build your base of clients now, as the market recovers and you're the last Realtor standing, your market share will explode. -Jack Miller

Three Things You'll Learn In This Episode

• Take advantage of a tough time A slower real estate market is the perfect opportunity for growth. What should we be doing right now to build for a bright future?
• The MLS is still necessary There's a growing sentiment in real estate that MLSs are useless, but are they actually a low cost marketing tool we can't do without?
• What the real estate industry should be doing right now Real estate agents might still be valuable in the eyes of consumers, but does the industry still need to make structural changes to make sure that value doesn't drop?

Guest Bio

Jack Miller is the President and CEO of T3 Sixty. Jack is responsible for the overall management and financial health of T3 Sixty. He previously served as T3 Sixty's chief technology officer and lead of T3 Fellows, a division of T3 Sixty. He has two decades of real estate industry experience with management roles in franchising, franchise ownership and brokerage. Prior to joining the real estate industry, Jack worked in multiple technology startup companies including as a partner and investor. He is a consistent contributor to the Swanepoel Trends Report, as well as various white papers and abstracts on technology. Jack has a B.S. in electrical and computer engineering from the University of Texas.

Read The Opportunity Report: A Roadmap for the Real Estate Industry's Next Era here.

Visit https://www.t360.com/ to learn how you can work with Jack and his team.

About Your Hosts

Tiffany Banks is the CEO and former general counsel of Nevada REALTORS®. Her leadership is defined by a strategic approach to real estate advocacy and a commitment to community enrichment. With over a decade of legal experience, Tiffany guides the organization's direction with a keen focus on strategic consulting, complex legal analyses, and new business development. Nevada REALTORS® has successfully navigated legislative sessions, forging strong relationships with stakeholders and enhancing the community presence through impactful projects. Tiffany's role encompasses not just operational management, but also driving growth and fostering a culture of excellence within the team and the broader real estate community.

Brandon Roberts is the President of Nevada REALTORS® and Corporate Broker/CoFounder of Signature Real Estate Group. Signature Real Estate Group is a real estate and property management brokerage that has grown to almost 800 agents in multiple states. He has been practicing real estate for over 27 years and has been a broker for 21 of them. Brandon has trained and coached Real Estate brokers and agents all over the country. His state of the art training at the Real Estate Academy has brought new agents to new levels. Making them into multi-million dollar producers within their first year.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

In Nevada, real estate plays a huge role in the economic stability of the entire state. When Realtors are doing well, and the housing market is healthy, the state does well.

The more liquidity and mobility there is in the real estate market, the more financially stable our citizens are.

That's why the state government considers real estate an existential issue. It's also why the treasury invests in initiatives that allow the market to function the way it should.

From making sure there are affordable homes for people to live in and programs that make homeownership a reality. The treasury and real estate agents are fighting the same battle - helping the housing market and empowering consumers to build wealth.

How does the state government help people with housing and ultimately wealth creation? Why are real estate and the economic stability of the state so intertwined?

In this episode, we're joined by CEO of the Carrara Group, Rocky Finseth and Nevada's 23rd State Treasurer, Zach Conine. Zach shares all the work the treasury is doing to help Nevadans.

In Nevada, housing instability is economic instability. Having units in the market that people can afford and interest rates they can take advantage of helps the housing market. -Zach Conine

Things You'll Learn In This Episode

• Working for Nevadans The state treasury is always working on different projects and initiatives. What are some of the things Zach and his team have accomplished?
• How to get free money from the state A lot of people in Nevada don't know they might have unclaimed property. How do you find out if the state has money for you?
• Housing stability = economic stability Real estate is closely tied to the financial stability of the state of Nevada. Why are housing and treasury in the same fight?

Guest Bio

Rocky Finseth is the President and CEO of the Carrara Group, a government affairs and lobbying firm in Nevada. In existence for over two decades, the company provides lobbying expertise at a state and local level for all of its clients. Rocky leads the organization from a strategic and policy point of view. He regularly works alongside his talented team with most of the company's clients, including helping to build the Nevada REALTORS into a political powerhouse in the state, and working to expand the political presence of our other array of clientele like the Hospital Corporation of America, the Nevada Bankers Association, PhRMA and Anheuser-Busch.

Zach Conine currently serves as Nevada's 23rd State Treasurer. Elected on November 6th, 2018, Zach knows that responsible financial management is the key to ensuring long-term growth for the State. As Treasurer, Zach leads a team of more than 45 professionals that are responsible for investing the State's and many local governments' money, financing community assets and facilities, processing payments for public agencies and collecting and returning unclaimed property. Additionally, Zach is responsible for Nevada College Savings Plans and administration of numerous scholarship programs and other services that help Nevadans plan, save, and pay for post-secondary education.

To find out if you have unclaimed property head to https://www.nvup.gov/ and search your name.

About Your Hosts

Tiffany Banks is the CEO and former general counsel of Nevada REALTORS®. Her leadership is defined by a strategic approach to real estate advocacy and a commitment to community enrichment. With over a decade of legal experience, Tiffany guides the organization's direction with a keen focus on strategic consulting, complex legal analyses, and new business development. Nevada REALTORS® has successfully navigated legislative sessions, forging strong relationships with stakeholders and enhancing the community presence through impactful projects. Tiffany's role encompasses not just operational management, but also driving growth and fostering a culture of excellence within the team and the broader real estate community.

Brandon Roberts is the President of Nevada REALTORS® and Corporate Broker/CoFounder of Signature Real Estate Group. Signature Real Estate Group is a real estate and property management brokerage that has grown to almost 800 agents in multiple states. He has been practicing real estate for over 27 years and has been a broker for 21 of them. Brandon has trained and coached Real Estate brokers and agents all over the country. His state of the art training at the Real Estate Academy has brought new agents to new levels. Making them into multi-million dollar producers within their first year.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

In the new landscape of real estate, the strategies that worked in the past won't cut it going forward. While most agents are scrambling to figure out the nuts and bolts of the new rules, the best in the business have a completely different priority.

They are focused on the questions we should all be asking: how do we differentiate ourselves and justify our compensation? How do we use technology, branding and content to vocalize our value?

As agents, it's our job to reinvent ourselves in the face of adversity. Instead of shrinking, we have to become our own billboards to make sure we get paid what we're worth.

What tactics do we need to implement to succeed in this new real estate market? How do we differentiate ourselves and make sure we stand out?

In this episode, we're joined by real estate expert, speaker and founder and CEO of Maverix Advisory Group, Jeff Kennedy. He shares how we can leverage branding and technology to come out of industry disruptions stronger than before.

Verbalize what your value is. If you can't do that, you'll have a hard time charging what you think you're worth. -Jeff Kennedy

Three Things You'll Learn In This Episode

• Vocalize your value With all the new rules of compensation, how do we make sure we get paid what we're worth?
• Every agent should be leveraging AI Many agents don't like change, but it's going to happen whether we like it or not. How do we adapt to new technology like AI so we don't get left behind?
• How to expand your market share There were a lot of agents who were part-timers or thought this job was easy money. What does the future hold for these agents, and why is it an advantage for the best agents?

Guest Bio

Jeff Kennedy is a real estate expert, speaker and the founder and CEO of Maverix Advisory Group. Leveraging over 20 years in mortgage/real estate, Maverix Advisory offers a unique perspective, and access to this space. Jeff has a demonstrated history of success working in the real estate tech industry. He is skilled in Consultative Sales, Partnerships, Sales Presentations, Business Development, and Organizational Development. Strong sales professional with an authentic communication style. Find Jeff on LinkedIn or send an email to [email protected].

About Your Hosts

Tiffany Banks is the CEO and former general counsel of Nevada REALTORS®. Her leadership is defined by a strategic approach to real estate advocacy and a commitment to community enrichment. With over a decade of legal experience, Tiffany guides the organization's direction with a keen focus on strategic consulting, complex legal analyses, and new business development. Nevada REALTORS® has successfully navigated legislative sessions, forging strong relationships with stakeholders and enhancing the community presence through impactful projects. Tiffany's role encompasses not just operational management, but also driving growth and fostering a culture of excellence within the team and the broader real estate community.

Brandon Roberts is the President of Nevada REALTORS® and Corporate Broker/CoFounder of Signature Real Estate Group. Signature Real Estate Group is a real estate and property management brokerage that has grown to almost 800 agents in multiple states. He has been practicing real estate for over 27 years and has been a broker for 21 of them. Brandon has trained and coached Real Estate brokers and agents all over the country. His state of the art training at the Real Estate Academy has brought new agents to new levels. Making them into multi-million dollar producers within their first year.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

With record low home sales, low inventory and changing rules of compensation, staying in business has been an uphill battle for many agents. It's not surprising that a huge number of them have decided to exit the industry entirely.

Now you could join those agents on their way out of real estate…or you could grab the market share they are leaving on the table.

Even though the market's slow, and the negotiations have changed, there'll always be people looking to buy and sell homes. It might look like a bad market, but this the best market opportunity-wise and a great time to accelerate your business exponentially.

What do we need to do to transform our business? How do you get more buyer business? How do we reframe the way we see our challenges?

In this episode, we're joined by real estate executive, life coach, entrepreneur, speaker, and philanthropist, Cyrus Mohseni. He shares his story, the challenges he's had to overcome, and how to grow your business through a challenging market.

A huge number of real estate agents have left the business. That creates a lot of market share to grab. -Cyrus Mohseni

Things You'll Learn In This Episode

• You are the sum of all your experiences When we go through challenging times, it's really easy to wish they didn't happen. Why do we need to learn to embrace these bad times instead?
• How to transform your business in 90 days In real estate, what we do today will pay off 3 months from now. What do we need to do everyday to set ourselves up for success in the near future?
• A great time to grab market share Agents are scared of the market conditions we're facing and wish they could rewind time to a better market. Why is there more opportunity in a slower market?

Guest Bio

Cyrus Mohseni is a multitalented real estate executive, life coach, entrepreneur, speaker, and philanthropist. His unmatched drive, unmistakable integrity, and unwavering commitment to personal growth have made him a highly sought-after individual. He was named one of the Top Ten Real Estate Entrepreneurs to Follow Going Into 2022 by USA Today, a 30 Under 30 honoree by the National Association of Realtors®, a member of the Forbes Real Estate Council, and a recipient of the Rising Star Award from the California Association of Realtors®. Known for leveraging innovative strategies and cutting-edge technologies, Cyrus is an expert marketer. His marketing acumen has earned him several awards, including the Most Innovative Real Estate Marketing Team award and the Best Real Estate Marketing award. Cyrus co-founded The Keystone Team with a vision to revolutionize the real estate industry. By focusing on his core values of loyalty, integrity, drive, and service, he led the company to unprecedented growth and success, earning it a place on Inc. Magazine's list of the world's 5,000 fastest-growing companies. Cyrus is also the host of 'Cyrus' Podcast', which ranks in the top 10% of podcasts globally. Moreover, he is one of the most respected life coaches in the world. To learn more, visit https://www.cyrusmohseni.com/ and follow @cyrusandre on Instagram.

About Your Hosts

Tiffany Banks is the CEO and former general counsel of Nevada REALTORS®. Her leadership is defined by a strategic approach to real estate advocacy and a commitment to community enrichment. With over a decade of legal experience, Tiffany guides the organization's direction with a keen focus on strategic consulting, complex legal analyses, and new business development. Nevada REALTORS® has successfully navigated legislative sessions, forging strong relationships with stakeholders and enhancing the community presence through impactful projects. Tiffany's role encompasses not just operational management, but also driving growth and fostering a culture of excellence within the team and the broader real estate community.

Brandon Roberts is the President of Nevada REALTORS® and Corporate Broker/CoFounder of Signature Real Estate Group. Signature Real Estate Group is a real estate and property management brokerage that has grown to almost 800 agents in multiple states. He has been practicing real estate for over 27 years and has been a broker for 21 of them. Brandon has trained and coached Real Estate brokers and agents all over the country. His state of the art training at the Real Estate Academy has brought new agents to new levels. Making them into multi-million dollar producers within their first year.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

As real estate agents, we should treat going to work like we're elite athletes preparing for the big game. We have to get geared up. We have to practice. We have to dial in our mindsets, and we have to fine tune our skills in order to be valuable.

This is especially true today where we're having to defend our value and what we deserve to get paid. If we aren't actively perfecting what we do, we're already behind the ball.

In the ultra-luxury space, you don't get a second chance to win a client. They want to see your expertise from the very first conversation. This expertise goes beyond the basic details of the market.

We have to get into the nitty gritty of the property and give in-depth knowledge of the luxury inventory in our city. Today were joined by a guest who sold ultra-luxury listings for the likes of the Walt Disney Estate, Michael Jackson, Michael Jordan and Prince. He even sold LA's first $100 million listing - The Playboy Mansion - so we're excited to pick his brain about breaking into luxury!

CEO of The Agency, star of Buying Beverly Hills and real estate industry advocate Mauricio Umansky shares how to succeed in this market, and how to win more luxury listings (even if you're new to real estate). He also reveals why it's actually a great time to be a buyer's agent.

Even though a lot of people are scared, I think it's an amazing opportunity to be a buyer's agent today. -Mauricio Umansky

Three Things You'll Learn In This Episode

• The key to compensation in this market Real estate agents are under more pressure than ever to defend their value. How do we make sure we get paid what we deserve?
• This is a great time to be a buyer's agent Many agents are afraid of working with buyers and are flocking to the listing side. Could they be walking away from a lucrative opportunity?
• How to win luxury clients on the spot Luxury buyers want an agent who knows the inventory and the market in fine detail. Beyond the address and the price, what are the things we need to know very well?

Guest Bio

Mauricio Umansky is the Founder and CEO of The Agency, a billion-dollar brokerage that utilizes world-class technology and innovative marketing strategies to assist agents and their clients in achieving their real estate goals. Since its inception in 2011, the firm set out to create an industry-disrupting model that would redefine the business and foster a unique culture rooted in the core philosophy of collaboration. In its ten years, The Agency has done that and much more. Mauricio has achieved nearly $5 billion in real estate sales and holds the distinction of selling the most homes in the country priced above $20M. He has represented some of the world's most noteworthy properties, including the Playboy Mansion-the first house in L.A. to sell above the $100M mark-the Walt Disney Estate, and residences owned by Michael Jackson, Michael Jordan and Prince. Mauricio and The Agency also represent some of the world's top developers and resort brands, including One&Only, Rosewood and The Ritz-Carlton. Together with his team, Mauricio is noted as one of the highest-producing agents by The Wall Street Journal's REAL Trends annual list. Sign up for Mauricio's Fireside Chats here and follow him on Instagram.

About Your Hosts

Tiffany Banks is the CEO and former general counsel of Nevada REALTORS®. Her leadership is defined by a strategic approach to real estate advocacy and a commitment to community enrichment. With over a decade of legal experience, Tiffany guides the organization's direction with a keen focus on strategic consulting, complex legal analyses, and new business development. Nevada REALTORS® has successfully navigated legislative sessions, forging strong relationships with stakeholders and enhancing the community presence through impactful projects. Tiffany's role encompasses not just operational management, but also driving growth and fostering a culture of excellence within the team and the broader real estate community.

Brandon Roberts is the President of Nevada REALTORS® and Corporate Broker/CoFounder of Signature Real Estate Group. Signature Real Estate Group is a real estate and property management brokerage that has grown to almost 800 agents in multiple states. He has been practicing real estate for over 27 years and has been a broker for 21 of them. Brandon has trained and coached Real Estate brokers and agents all over the country. His state of the art training at the Real Estate Academy has brought new agents to new levels. Making them into multi-million dollar producers within their first year.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

As real estate professionals, we're all aware of the power of homeownership, and how it's the first step to building wealth for most Americans.

Over the last few years, there's been immense pressure on the housing market, and it's affected both renters and buyers. It's impacted whether or not they can buy and what they are able to afford.

From interest and inflation rates to ongoing land scarcity, there are many reasons for the current cost of housing.

When consumers have good expectations, rooted on facts and good information, they can adapt to the most adverse situations, and still themselves up for success.

Many people are sitting on the sidelines waiting for the right market conditions to buy a home when they should be taking action now. As agents, we should use data to show them why this is actually the best time to buy a home.

What are some of the interesting patterns in real estate right now? How is the market impacting renters and potential buyers?

In this episode, we're joined by the Director of the Lied Center for Real Estate at UNLV, Dr. Shawn McCoy. He takes a deep dive into the housing data and how it's affecting the consumer.

When people have good expectations, rooted on facts and good information, even if the outlook looks bad, humans are really good at adapting to adverse situations. -Dr. Shawn Mccoy

Things You'll Learn In This Episode

• Don't overlook land The housing market isn't just being affected by interest rates and inflation, the scarcity of land is also a huge issue. Why is this issue bigger in Nevada?
• An interesting time in housing There are many factors and forces affecting what buyers can afford. What are some of those things that are happening at the street level?
• Why it's a good time to buy The wealth gap between renters and owners is the widest it's ever been. How can we make homeownership a reality for more people?
• A better way to read real estate data We tend to use historical housing information to predict the future, but does this approach actually help us?

Guest Bio

Dr. Shawn J. McCoy, who was born and raised in Las Vegas, NV, is the Director of the Lied Center for Real Estate in the Lee Business School at the University of Nevada, Las Vegas (UNLV). At UNLV, he is responsible for leading the Lied Center's agenda of excellence in teaching and forging strategic partnerships to bring together real estate researchers, students, and industry and community leaders. Dr. McCoy also conducts policy-oriented research addressing issues that affect the real estate industry and public policy. To learn more about the Lied Center's research, visit https://liedcenter.unlv.edu/.

About Your Hosts

Tiffany Banks is the CEO and former general counsel of Nevada REALTORS®. Her leadership is defined by a strategic approach to real estate advocacy and a commitment to community enrichment. With over a decade of legal experience, Tiffany guides the organization's direction with a keen focus on strategic consulting, complex legal analyses, and new business development. Nevada REALTORS® has successfully navigated legislative sessions, forging strong relationships with stakeholders and enhancing the community presence through impactful projects. Tiffany's role encompasses not just operational management, but also driving growth and fostering a culture of excellence within the team and the broader real estate community.

Brandon Roberts is the President of Nevada REALTORS® and Corporate Broker/CoFounder of Signature Real Estate Group. Signature Real Estate Group is a real estate and property management brokerage that has grown to almost 800 agents in multiple states. He has been practicing real estate for over 27 years and has been a broker for 21 of them. Brandon has trained and coached Real Estate brokers and agents all over the country. His state of the art training at the Real Estate Academy has brought new agents to new levels. Making them into multi-million dollar producers within their first year.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Real estate is an industry of high-achieving, high performers constantly striving for the next level of success. But sometimes focusing on the next closing, selling more homes and increasing our sales volume actually works against us.

Because our identities are built on achieving more, we fixate on external success, ignore internal growth, and end up with traps, not businesses.

If we're achieving externally without internally expanding our tolerance for success, the weight of success will become too much for us to bear. That's why so many agents struggle with burnout and self-sabotage.

While there's nothing wrong with setting a goal to sell more homes, we have to work on being better versions of ourselves at the same time.

How do we increase our tolerance for success? How do we turn industry and personal disruptions into catalysts for the next level? What does it take to be an authentic real estate leader?

In this episode, we're joined by keynote speaker, author and coach, Caleb Campbell. He shares his journey from West Point graduate and NFL linebacker to janitor, why personal disruptions are necessary, and how high performers can achieve without burning out.

When we've only focused on the external pursuit of success without any internal growth, the weight of our success becomes the very thing that fractures our lives. -Caleb Campbell

Things You'll Learn In This Episode

• From NFL linebacker to janitor Being known as "America's athlete" took a huge toll on Caleb's performance and mental wellbeing. How did the crisis lead to a more sustainable form of motivation and ambition?
• The power of disruption Hard times are necessary catalysts for the next evolution of success. How do we lean into and learn from them?
• How to strengthen your success muscle All people have a set amount of success we can tolerate before it becomes too much for our nervous systems. How do we expand our "tolerance" so we don't sabotage ourselves?

Guest Bio

Caleb Campbell is a West Point Graduate, lieutenant in the United States Army and former NFL linebacker and keynote speaker and coach. Caleb always had an inner drive to make something of himself—not to just reach expectations—but to surpass expectations. But despite his ambition, determination and relentless pursuit of success, the uncertainty, expectations and external and internal pressure that he faced left him feeling outstretched and with limited capacity—taking a toll on his performance, morale and overall well-being. After leaving the NFL and working as a janitor for 5 years, Caleb traded the fear of what might or might not happen tomorrow for the joy that is available today. To learn more, go to https://www.calebcampbell.me/.

About Your Hosts

Tiffany Banks is the CEO and former general counsel of Nevada REALTORS®. Her leadership is defined by a strategic approach to real estate advocacy and a commitment to community enrichment. With over a decade of legal experience, Tiffany guides the organization's direction with a keen focus on strategic consulting, complex legal analyses, and new business development. Nevada REALTORS® has successfully navigated legislative sessions, forging strong relationships with stakeholders and enhancing the community presence through impactful projects. Tiffany's role encompasses not just operational management, but also driving growth and fostering a culture of excellence within the team and the broader real estate community.

Brandon Roberts is the President of Nevada REALTORS® and Corporate Broker/CoFounder of Signature Real Estate Group. Signature Real Estate Group is a real estate and property management brokerage that has grown to almost 800 agents in multiple states. He has been practicing real estate for over 27 years and has been a broker for 21 of them. Brandon has trained and coached Real Estate brokers and agents all over the country. His state of the art training at the Real Estate Academy has brought new agents to new levels. Making them into multi-million dollar producers within their first year.

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Being a good leader in the best of times is easy. The rubber truly meets the road when the market gets tough or we find ourselves facing existential challenges like legislative changes.

Instead of running away, the best leaders lean into challenges and use them to steward their organizations into an uncertain future.

As real estate agents, we started this year not knowing we'll have to change the way we do business, and it has shaken up the industry. Many leaders across the country used this as an opportunity to step up and truly provide support and solutions to their agents.

Beyond being another rubber stamp, they are actually bringing tangible value to the people we serve.

What are the qualities of high-functioning organizations? How do we create the next generation of real estate leaders? What makes the best leaders different?

In this episode, we're joined by National Speaker, Strategic Planning Consultant, National Leader and honorary Nevada REALTOR®, Paula Monthofer. She talks about how to lead at a higher level.

Three Things You'll Learn In This Episode

• The attributes of exceptional leaders There's a huge misconception that leaders are the loudest and most rigid people in the room. Why are great leaders adaptable and often the people saying the least?
• Disagreement isn't disrespect High-functioning organizations thrive on diversity of thoughts, perspectives and opinions. How do we foster environments where everyone feels heard?
• How to spot the future leadership superstars In order to create a legacy of good leadership, we need to be ushering the new generation of leaders. How do we make the ask and continue to encourage younger people?

Guest Bio

Paula is a highly sought out National Speaker, Strategic Planning Consultant, and National Leader. She has been an active REALTOR since 2002. She was the 2017 President of the Arizona REAL- TORS® and their 2017 AZ REALTOR® of the Year, was the Region XI Vice President for the National Association of REALTORS® in 2019 and is the Owner of both the Focus School of Real Estate and the Academy of DOM. She has been honored with Northern Arizona Association of REALTOR's Distinguished Service Award and their Presidents Award as well as the Distinguished Service Award from the Arizona REALTORS®. As a passionate community leader, Paula was proud to be chosen for the Flagstaff Chamber of Commerce's Young Athena Award. In 2022, she received the Heart of Safety Award from the Beverly Carter Foundation for her tireless work promoting REALTOR® Safety. To learn more about Paula's work head to https://paulamonthofer.com/.

About Your Hosts

Tiffany Banks is the CEO and former general counsel of Nevada REALTORS®. Her leadership is defined by a strategic approach to real estate advocacy and a commitment to community enrichment. With over a decade of legal experience, Tiffany guides the organization's direction with a keen focus on strategic consulting, complex legal analyses, and new business development. Nevada REALTORS® has successfully navigated legislative sessions, forging strong relationships with stakeholders and enhancing the community presence through impactful projects. Tiffany's role encompasses not just operational management, but also driving growth and fostering a culture of excellence within the team and the broader real estate community.

Brandon Roberts is the President of Nevada REALTORS® and Corporate Broker/CoFounder of Signature Real Estate Group. Signature Real Estate Group is a real estate and property management brokerage that has grown to almost 800 agents in multiple states. He has been practicing real estate for over 27 years and has been a broker for 21 of them. Brandon has trained and coached Real Estate brokers and agents all over the country. His state of the art training at the Real Estate Academy has brought new agents to new levels. Making them into multi-million dollar producers within their first year.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

After a decade of non-stop run-up, high inventory and low interest rates, the last 18-24 months have been a shock to the system for many agents. Unfortunately, they've discovered that they are underskilled and unprepared for where the market is right now.

The practice changes have been hard to adjust to. Technology is changing at a rapid pace. We're not equipped to serve millennial consumers.

Worst of all, we thought we were skilled negotiators only to find out we were glorified market messengers the whole time.

For agents who increase their skills, these changes won't replace or minimize their value, they will enhance it. How do we leverage tech to excel at this job?

What's the difference between messengers and true negotiators? What critical skills do we need to thrive in today's market?

In this episode, we're joined by President of RE/MAX, Amy Lessinger. She shares the biggest things that have changed in real estate and how agents can keep up, or even get ahead of them.

Many agents believe they are negotiators, but the market climate of the last 10 years has precipitated being a messenger. -Amy Lessinger

Things You'll Learn In This Episode

• Use tech to enhance your value (not minimize it)One of the biggest trends we're seeing right now is the household creation of millennials. How can agents make sure they aren't repelling millennial buyers?
• Negotiators vs. messengersA lot of agents have been caught off guard because the skills they have don't match the market we're in now. How do we beef up our expertise?
• How to build your own pipeline Most consumers hire the fastest agent who responds to them. How can you respond quickly without being on your phone 24/7?

Guest Bio

Amy Lessinger is the President of RE/MAX. With over 29 years of experience in the real estate industry, she is a proven entrepreneur and leader of high-performance teams. Throughout her career, Amy has transformed productivity, and created dynamic cultures that consistently deliver top performance. To learn more, connect with Amy on LinkedIn or email [email protected].

About Your Hosts

Tiffany Banks is the CEO and former general counsel of Nevada REALTORS®. Her leadership is defined by a strategic approach to real estate advocacy and a commitment to community enrichment. With over a decade of legal experience, Tiffany guides the organization's direction with a keen focus on strategic consulting, complex legal analyses, and new business development. Nevada REALTORS® has successfully navigated legislative sessions, forging strong relationships with stakeholders and enhancing the community presence through impactful projects. Tiffany's role encompasses not just operational management, but also driving growth and fostering a culture of excellence within the team and the broader real estate community.

Brandon Roberts is the President of Nevada REALTORS® and Corporate Broker/CoFounder of Signature Real Estate Group. Signature Real Estate Group is a real estate and property management brokerage that has grown to almost 800 agents in multiple states. He has been practicing real estate for over 27 years and has been a broker for 21 of them. Brandon has trained and coached Real Estate brokers and agents all over the country. His state of the art training at the Real Estate Academy has brought new agents to new levels. Making them into multi-million dollar producers within their first year.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

In a real estate industry that's changing every single day, one thing will jeopardize your success. If you're in the bubble of your own office and immediate peer group, you will be left behind.

There's a whole big world of real estate that we have to engage with, especially now. We have to amp up our conversations with everyone in the transaction. We have to lean on our ancillary partnerships more, and we level up our networking with fellow agents across the country.

If we're not making intentional steps to expand our horizons, we're going to be flying blind, which is the last thing we need in a post-settlement market.

How will the settlement impact the appraisal side of real estate? What separates successful agents from the people who are just winging it?

In this episode, we're joined by Tom Ferry Coach, VP of Agent development for Navi Title, and co-host of The 13% Podcast, Lance Billingsley. He shares tactical takeaways to dominate in this market.

Real estate agents tend to get in their own bubble and fail to realize there's a whole big world out there that's happening and flying by us. -Lance Billingsley

Three Things You'll Learn In This Episode

• How NAR will disrupt the real estate appraisal Now that MLSs aren't advertising compensation, how are appraisers going to determine the true value of a property?
• Ancillary partnerships matter more than ever Real estate agents miss out on opportunities by staying in their own bubble. Why do we need to be more intentional about reaching out, building relationships and having conversations with other agents?
• How to win in this marketEven though we sell for a living, sales will always be a struggle for us psychologically. How do we learn from our losses and build up the muscle for rejection?

Guest Bio

Lance Billingsley is a Tom Ferry Real Estate Coach, Licensed Appraiser, Associate Broker/Owner of the Hobbs-Billingsley Team VP of Agent development for Navi Title, and co-host of The 13% Podcast. Listen to the podcast on your platform of choice and follow Lance on Instagram.

About Your Hosts

Tiffany Banks is the CEO and former general counsel of Nevada REALTORS®. Her leadership is defined by a strategic approach to real estate advocacy and a commitment to community enrichment. With over a decade of legal experience, Tiffany guides the organization's direction with a keen focus on strategic consulting, complex legal analyses, and new business development. Nevada REALTORS® has successfully navigated legislative sessions, forging strong relationships with stakeholders and enhancing the community presence through impactful projects. Tiffany's role encompasses not just operational management, but also driving growth and fostering a culture of excellence within the team and the broader real estate community.

Brandon Roberts is the President of Nevada REALTORS® and Corporate Broker/CoFounder of Signature Real Estate Group. Signature Real Estate Group is a real estate and property management brokerage that has grown to almost 800 agents in multiple states. He has been practicing real estate for over 27 years and has been a broker for 21 of them. Brandon has trained and coached Real Estate brokers and agents all over the country. His state of the art training at the Real Estate Academy has brought new agents to new levels. Making them into multi-million dollar producers within their first year.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!