Manufacturing Happy Hour

New Business Models and User Experiences in Robotics: Highlights from Automate LIVE in Detroit, MI


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Are you ready for a ton of insights from FOUR industry leaders? On this episode of Manufacturing Happy Hour, we’re whetting your Automate appetite again, sharing super-interesting highlights from Automate 2022, ahead of the 2023 event later this month. 

We are joined by Misa Ilkhechi, founder and VP of Product and Partnerships at Formic, Kel Guerin, co-founder and CIO at Ready Robotics, Etienne Lacroix, founder and CEO at Vention and Joe Campbell, Senior Manager of Strategic Marketing & Applications Development at Universal Robots. 

Hear insights, tips and experiences on topics such as robotics-as-a-service, predictions for the future, AI, and so much more.  

In this episode, find out: 

  • A history on robotics-as-a-service 
  • Misa Ilkhechi’s journey as a startup co-founder 
  • What’s exciting about the industry 
  • Transitions in user experiences 
  • What’s changed and what hasn’t in robotics 
  • Why we need to simplify robotics 
  • How VCs are getting involved in startups 
  • How AI can be the backbone of robotics 
  • Top insights from industry leaders 

Enjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going! 

Tweetable Quotes: 

  • “Manufacturing is getting consumerized. More companies need to learn how to better brand yourself in the industry beyond just the specific product you’re providing.” – Etienne Lacroix, CEO and founder of Vention 
  • “When you go out into the real world, you can listen to people’s problems and understand.” – Kel Guerin, co-founder and CIO at Ready Robotics 
  • “AI and machine learning is really accelerating and helping eliminate the need for point-to-point programming.” – Misa Ilkhechi, founder and VP of Product and Partnerships at Formic 

Links & mentions: 

  • Formic, removing the risk, expense and headache of automating your own with flexible, no CapEx contracts. They grow your business by making it easy to afford and deploy robotic automation. 
  • Ready Robotics, making your robots better by eliminating risks and challenges of deploying automation.  
  • Vention, making industrial automation better, easier and more accessible for all manufacturers by reengineering the process of designing, simulating, procuring and commissioning industrial equipment. 
  • Universal Robots, dedicated to making the world a better place, one cobot at a time. They are an innovative robotics company, helping the world work with robots, not like robots. 

Make sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty. 

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Manufacturing Happy HourBy Chris Luecke

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