Now is not the new normal. Consumers were forced to change their shopping and dining food practices by the pandemic.  As they return to stores and restaurants, they need to be the Hero of their lives.  From farmers to restaurants and food markets, helping consumers realize their need to be the Hero from these troubled times, is job One. Suzy Badaracco is the President of Culinary Tides Inc.,  a Trends consultancy with a focus on what\’s going to happen next.  It\’s not just studying the data to see trends taking shape; but rather identifying the \”parents\” of the trends.  Food marketers from farm to table, especially need to take note and act accordingly to help their customers become HEROS.  www.culinarytides.com