Adam Cole got the call that so very many people in this industry dream of. 

Some rich asshole picked up the phone and tagged Adam to help him open an overbuilt, beautiful facility with a high-end restaurant. He got to design the brewery, pick out the equipment, set his brew schedule and design his own recipes. 

Best of all, he was given sweat equity for his investment of effort, intelligence and management. He was part of the ownership structure with everything that comes with it. 

The brewery opened, the beer started flowing and customers started drinking. A lot. They were off to a solid start but I have podcast because of what came next. You know, the part where the nightmare started. 

Costs skyrocketed. Labor was a mess. Sales plateaued and then declined. Partners left. The restaurant closed. Then the rich asshole bolted to Florida…….

I’ll let Adam tell it from his perspective but it’s a unique story from the other 40-something I have shared with y’all. 

Here is the story of Adam Cole and NewFangled Brew Works from Harrisburg, PA. 

Announcement of NewFangled closing

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