This week: <ul>
<li>ESG's crumbling</li>
<li>COVID on the rise, funding vanishes</li>
<li>California's breadbasket at risk</li>
<li>Gene therapy pricing</li>
<li>Your biometric data for sale, part 73</li>
</ul> Get more: <ul>
<li>Get more news, analysis, and Action Steps at <a href="http://newsletter.importantnotimportant.com">newsletter.importantnotimportant.com</a></li>
<li>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com">questions@importantnotimportant.com</a></li>
<li>Follow us on Twitter at <a href="https://twitter.com/importantnotimp">@importantnotimp</a></li>
<li>Get fun merch at <a href="https://www.importantnotimportant.com/store">importantnotimportant.com/store</a></li>
<li>Take a nap you deserve it</li>
</ul>

This week: ESG's crumbling COVID on the rise, funding vanishes California's breadbasket at risk Gene therapy pricing Your biometric data for sale, part 73 Get more: Get more news, analysis, and Action Steps at newsletter.importantnotimportant.com Got feedback? Email us at questions@importantnotimportant.com Follow us on Twitter at @importantnotimp Get fun merch at importantnotimportant.com/store Take a nap you deserve it

This week: <ul>
<li>ESG's crumbling</li>
<li>COVID on the rise, funding vanishes</li>
<li>California's breadbasket at risk</li>
<li>Gene therapy pricing</li>
<li>Your biometric data for sale, part 73</li>
</ul> Get more: <ul>
<li>Get more news, analysis, and Action Steps at <a href="http://newsletter.importantnotimportant.com" rel="noopener noreferrer">newsletter.importantnotimportant.com</a></li>
<li>Got feedback? Email us at <a href="mailto:questions@importantnotimportant.com" rel="noopener noreferrer">questions@importantnotimportant.com</a></li>
<li>Follow us on Twitter at <a href="https://twitter.com/importantnotimp" rel="noopener noreferrer">@importantnotimp</a></li>
<li>Get fun merch at <a href="https://www.importantnotimportant.com/store" rel="noopener noreferrer">importantnotimportant.com/store</a></li>
<li>Take a nap you deserve it</li>
</ul>

Newsletter #269: The ESG Bubble

You already know things are broken. You read the news, you listen to the analysis, you've got the outrage. What you don't have is a plan.

The Most Important Question — 6x Webby-nominated, 2x Signal Award-nominated — is a weekly conversation with one person who stopped asking "what can I do?" and went and found out. Not pundits. Not commentators. The scientists, doctors, nurses, journalists, farmers, activists, and policymakers who are doing the actual work on the frontlines of climate, public health, democracy, AI, food, water, medicine, and justice.

Host Quinn Emmett goes deep with each of them — the infectious disease doctor building new outbreak surveillance tools, the investigative journalist who traced how forever chemicals got into 97% of our blood, the economist building emergency lifeboats for foreign aid that got axed overnight, one of the greatest writers alive reckoning with the history we were never taught — and every conversation ends with something nobody else gives you: a plan. What you can do. Specifically. This week. However you show up.

We don't care if you donate or volunteer or vote or organize or just finally understand what the hell is happening with measles so you can push back at Thanksgiving. We care that you do something.

220+ episodes. 110+ countries. One question: What can I do?

New episodes weekly. You're already informed. Let's get to work.

Society & Culture

Science

Technology

You already know things are broken. You read the news, you listen to the analysis, you've got the outrage. What you don't have is a plan. The Most Important Question — 6x Webby-nominated, 2x Signal Award-nominated — is a weekly conversation with one person who stopped asking "what can I do?" and went and found out. Not pundits. Not commentators. The scientists, doctors, nurses, journalists, farmers, activists, and policymakers who are doing the actual work on the frontlines of climate, public health, democracy, AI, food, water, medicine, and justice. Host Quinn Emmett goes deep with each of them — the infectious disease doctor building new outbreak surveillance tools, the investigative journalist who traced how forever chemicals got into 97% of our blood, the economist building emergency lifeboats for foreign aid that got axed overnight, one of the greatest writers alive reckoning with the history we were never taught — and every conversation ends with something nobody else gives you: a plan. What you can do. Specifically. This week. However you show up. We don't care if you donate or volunteer or vote or organize or just finally understand what the hell is happening with measles so you can push back at Thanksgiving. We care that you do something. 220+ episodes. 110+ countries. One question: What can I do? New episodes weekly. You're already informed. Let's get to work.

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Newsletter #269: The ESG Bubble

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