What if people looked forward to your writing every week? What if they eagerly waited for your newsletter to hit their inbox? Unfortunately, a lot of writers resort to spammy, gimmicky tactics to gain readers. This might work for a short while, but eventually, people unsubscribe. For others, they've tried to create a weekly newsletter, but eventually give up. Writing consistently is difficult.

Today's guest, Jon Tyson, has one of the fastest growing newsletters in his space. As the lead pastor of Church of the City New York, Jon has every excuse to flake on his weekly emails. Beyond pastoring a large congregation, he runs a nonprofit, travels and speaks extensively, and writes books. Despite all these responsibilities, Jon is fiercely committed to putting out his weekly newsletter一even when it's 1am and he'd rather be asleep. He's an ideal tutor, and in this episode, he explains to senior editor Will Parker Anderson:

• How to create a newsletter that actually brings value

• Why consistency is crucial

• How the title of your book directly impacts sales

• The power of a burning message

By the end of this episode, you'll be inspired and equipped to build your audience through a newsletter, Substack, social media, or whatever medium you use to share your writing. As Jon says in this episode: "Words have the power to change the world, so choose them well."

EPISODE LINKS

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