In this episode of NEXT In-Depth, host Conor Mulheir explores the growing trend of reselling bets on secondary markets in the US. Guest speaker Travis Geiger, the co-founder and CXO of betting and fantasy sports marketplace WagerWire, explores the emergence of this novel vertical and the driving forces behind why US bettors choose to participate in it. From cultural attitudes towards sports betting to the kinds of bets which attract the most attention for resale, the pair explore the developing trend of bet reselling and how it’s shaping the US market today.