Next Level Influence

Are you wanting to increase your revenue, but finding it difficult due to your current price point?

Many coaches and experts find themselves struggling to decide when it's the right time to introduce their high ticket offering. 

In this episode of Next Level Influence, Melanie Benson and Samantha Riley talk about when is the right time to introduce a high-ticket offer. They share the benefits of high ticket offers and delve into the factors that will help you make an informed decision about introducing one.

High-ticket offers can be one of the most effective techniques for increasing revenue and growing bottom lines. However, it's not easy to go from selling low-cost products or services to offering higher-priced options. 

Here are some of the highlights of this episode:

• Why high-ticket offers are valuable (03:34)
• How to know it’s time for a high-ticket offer (04:57)
• How many clients do you need to get to your goal revenue? (07:16)
• Delivering high-ticket programs in a group setting (10:15)
• How to get people to take advantage of your program? (13:11)

Quotes:
"Work less to make more." -Melanie Benson

“When people recognize that you have high ticket offers, it changes their perspective of your expertise.” -Melanie Benson

“It's not about what's right or wrong. It's about what fits you.” -Samantha Riley
Resources:

• What is your number one barrier to becoming a highly paid authority?  Find out by completing The Highly Paid Authority Quiz https://melaniebenson.com/authorityquiz/ 
  
  
  

Discover the 5 foundational principles to position yourself as the Stand Out Expert https://samanthariley.global/checklist/Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedIn Samantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedIn Produced by Your Podcast Concierge 

Building a community is vital for sustaining long-term business growth and success. However, it's important to recognize the difference between a community with a strong sense of purpose and deep connections, versus just a group of people gathering together.
In this episode of Next Level Influence, Samantha Riley and Melanie Benson welcome Maruxa Murphy, a culture and community expert, to talk about building communities to make a bigger impact in the world.
As the founder of Revolutionary Communities, Maruxa understands the value of  having people with deepened relationships in elevating a business brand. It helps in many ways - from generating leads to turning your audience into raving fans.
Given the current state of the world, when you explore methods for your customers to experience your brand rather than simply viewing it, you will be a giant step ahead. 
Discover how establishing a solid community can generate engaging experiences that improve both profit and impact.
Here are some of the highlights of this episode:

• Maruxa’s journey of building revolutionary communities (04:50)
• The best way to define community (10:05)
• How community impacts your brand (13:13)
• The Five Profit Paths (14:57)
• Utilising engaging experiences to improve profit and impact (19:12)
• How to create an evangelised community (25:23)
• Common mistakes people make when building communities (31:31)

Quotes:
"When we're fully lit up from the inside out, what happens is revolutionary. It creates massive impact, shift, and expansion."  -Maruxa Murphy
"Culture is the glue that sticks everything together." -Samantha Riley
"A community without culture is just a group of individuals. It's the culture that provides context and experience." -Melanie Benson 
Where to find Maruxa Murphy

• Website: https://www.revolutionarycommunities.com/ 
• LinkedIn:  https://www.linkedin.com/in/maruxamurphy/
• Instagram: https://www.instagram.com/maruxamurphy/ 
• Facebook: https://www.facebook.com/MaruxaLive
• Revolutionary Communities Podcast coming soon

Join the Revolutionary Insider’s Club: https://revolutionarycommunities.com/ for free Revolutionary tips and resources to grow and expand your community.Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedIn Samantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedIn Produced by Your Podcast Concierge 

At any new level of success, it’s common to experience retraction and self-sabotage that can hinder consistent growth.
In this episode of Next Level Influence, Melanie Benson and Samantha Riley talk about how to bust doubts and limiting beliefs so you can level up your business and achieve next-level success.
Entering uncharted territories often brings about feelings of fear and doubt. As the saying goes, "new level, new devil," which means you must choose whether to remain confined within your limiting beliefs or break through to a new level of growth and success.
No one’s ever immune to the intense process of growth. What’s important is having the tools available to help you move forward and navigate this evolution.
Here are some of the highlights of this episode:

• The upper limit problem and the internal changes it causes (01:40)
• The impact of limiting beliefs on next-level growth (04:08)
• How to take control of self imposed limitations (06:09)
• Internal conflicts and how they can sabotage growth (09:52)
• Melanie’s and Samantha’s personal experience with limiting beliefs and how they shift their mindset (14:27)
• Why it’s essential to focus on what’s working well in life and business (23:19)

Quotes:
"We can shatter limits.  You just have to decide that what you want is important enough not to let the appearance of limitation dictate the action you take or don't take." -Melanie Benson
"If you're trying to solve new problems with old thinking, you're going to get old results." -Melanie Benson
"Be very selective of who you let in your inner circle. You need to feel safe so you can be vulnerable enough to share what’s really going on." -Samantha Riley
"When we lift others, we lift ourselves." -Samantha Riley
Resources:

• Train Your Mind to become a Money and Success Magnet https://melaniebenson.com/rewired-for-wealth/ 
• Discover the 5 foundational principles to position yourself as the Stand Out Expert https://samanthariley.global/checklist/ 
• The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level

Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedIn Samantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedIn Produced by Your Podcast Concierge 

Hosting events is a great way to take your influence lever up a notch. However, there is a lot of effort to host or attend events, so is it worth the time investment?
In this episode of Next Level Influence, Samantha Riley and Melanie Benson dive deeper into the role of events to grow influence. 
Many people think twice before hosting an event because of the amount of work it requires, but tapping into this powerful tool is a proven way to boost brand awareness and build trust and rapport with your desired audience.
Here are some of the highlights of this episode:

• The impact of live events on the audience and the speaker (02:02)
• Determining the type of events best suited for your audience and business (06:15)
• How to grow your network from events (10:18)
• Three factors to consider when hosting events (13:25)

Quotes:
"Hosting events puts you in a position where you're able to demonstrate your expertise in real time." -Samantha Riley
"You can run an event whatever way you want, but you need to think about how you're best able to show up in your zone of genius and create an action spark to your audience." -Samantha Riley
"There is no better way to build trust and rapport than hosting an event and you're seen as the lead speaker. It moves your influence lever up the scale." -Melanie Benson
"If you're not hosting events in your business, you're missing out on opportunities to elevate your influence to the next level, sales opportunities, and collaboration currency." -Melanie Benson
Resources:

• Download the free step-by-step blueprint to discover the 5 foundational principles to position yourself as the Stand Out Expert in your niche https://samanthariley.global/expert/ 

• Learn the 7 Step Proven Framework for Getting Booked as a Guest Expert and Attract High Ticket Clients (And Add Another 6 Figures To Your Business!) https://amplifywithmelanie.com

Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedIn Samantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedIn Produced by Your Podcast Concierge 

 Scaling a business demands a considerable investment of time and effort, and it’s not uncommon to wish for additional resources to aid the process.
In this episode of Next Level Influence, Melanie Benson and Samantha Riley explore the potential avenues for achieving growth through the concept of "cloning" yourself for next level growth.
Entrepreneurs are constantly in search of ways to grow their businesses without adding more hours to their schedules. One great resource to help with this is automation. 
By automating processes, you can achieve more in less time, freeing up space and energy for your next big idea. With the right tech and automation, you can boost impact, output, and connections - certainly the path toward your next level of success.
Here are some of the highlights of this episode:

• Three business areas where you can “clone” yourself (01:47)
• What business systems need to be automated? (03:00)
• Ways to use automation in social media (06:57)
• The advantages of automating the onboarding process (10:43)
• Why you need to automate booking calendars (12:05)
• Key things to get the most out of automation (14:08)

Quotes:
"Automating the first point of connections opens up conversations and creates relationships that may not be there if that initial connection point was not established." -Melanie Benson
"Automating effectively requires using the right tech for you, your team, and the size of business you have." -Melanie Benson
"Not having automated touchpoints in your onboarding process can make new clients feel lost, confused and buyer's remorse may come in." -Samantha Riley
"To help level up the business, we need to understand the value of using tech and automation alongside real-life conversations with people." -Samantha Riley
Resources:

• Discover the Fastest Way to Grow by Hiring the Right Support for Each Stage Of Business https://hireforgrowthguide.com 

• Learn the 9 Key Growth Areas For Business That Will Give More Income, Freedom and Impact https://samanthariley.global/plan/ 

• Next Level Influence 022: Get More Of The Right Things Done 

Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedIn Samantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedIn Produced by Your Podcast Concierge 

Speaking is one of the best resources to gain leads and amplify your influence. But when your schedule gets hectic, you need to evaluate what speaking events are worth taking on.
In this episode of Next Level Influence, Samantha Riley and Melanie Benson chat about how to leverage speaking to attract better clients. 
Although speaking in stages only has you on stage for around an hour, the actual preparation takes days or weeks and it demands a lot of your time, energy, and money. 
Making the effort to undergo this thorough process can yield significant returns by enhancing the visibility of your business and opening up a world of endless opportunities. When executed correctly, it can help you to draw in your ideal clients who share a genuine connection with your brand.
Here are some of the highlights of this episode:

• Key factors to consider before saying yes to speaking events (03:05)
• The importance of learning how to say no (05:48)
• Intentional goals and the value of trusting your own energy (06:35)
• How to maximise the return of opportunity (ROO) in speaking (08:50)
• Why you need to be aware of the flow of the speaking event (10:35)

Quotes:
"Speaking may seem like showing up and speaking on stage for an hour but it's days worth of putting content together that allows you to show up as your best self." -Samantha Riley
"You've only got so many hours in a day and you need to make sure that you're getting the greatest ROI of your time, at all times." -Samantha Riley
"You need to know the difference between a good opportunity and a great opportunity. Good opportunities are dime-a-dozen while the great ones will keep moving the needle for you." -Melanie Benson
"We put a lot of time, money, and energy to show up in a powerful way while speaking." -Melanie Benson 

Resources:

• Move from being Unknown to Standout Expert and attract your dream clients https://samanthariley.global/expert/ 
• Learn more about Melanie's 7 Step Proven Framework to get booked, get leads and get five figure clients https://amplifywithmelanie.com

Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedIn Samantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedIn Produced by Your Podcast Concierge 

Your Facebook Group can be an infinite reservoir of quality leads for your business. However, this is only possible if you leverage your group in the right way.
In this episode of Next Level Influence, Melanie Benson and Samantha Riley discuss how to generate leads from your Facebook Group.
There might come a time in your business when you question whether having a Facebook Group is giving you the results you want. If you’re in this situation, you may need to restructure and upgrade your group.
Join Melanie and Samantha as they share how they utilize Facebook Groups as a gold mine of relationships and the best client attraction strategy for business.

Here are some of the highlights of this episode:

• Why Sam and Melanie almost shut down their Facebook Groups (00:55)
• How they revived and re-strategised their Facebook Groups (03:15)
• The importance of engagement and how to take advantage of the noise on Facebook (05:30)
• Using keywords to share valuable resources and initiate conversations (06:50)
• The golden value of Facebook polls and how you can extract information from your group members  (08:50)
• The best way to invite quality people to your group (11:03)
• Two key factors that will leverage your Facebook group (12:40) 
• How Melanie’s team utilizes the app Group Leads to establish connections in her group (14:45)

Quotes:
"You can't assume that your community is seeing what's happening in the Facebook group unless you're strategically engaging them." -Melanie Benson

"Inviting new members to connect with me personally makes it easier for them to see notifications and find out what is happening in the Facebook group." -Samantha Riley 
Resources:

• Join Samantha’s Facebook Group - Coaches, Course Creators and Speakers
• Join Melanie's Facebook Group - Amplify Your Authority
• Next Level Influence Episode 023: Leverage Your Influence to Create a Steady Stream of Leads

Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedIn Samantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedIn Produced by Your Podcast Concierge 

The success of your business relies on a number of things, and one of them is having the right people who will support, challenge and propel you forward. We affectionately refer to these super supporters as our Inner Circle.
In this episode of Next Level Influence, Samantha Riley and Melanie Benson have a conversation about the importance of your inner circle.  
Having a large network of people may be beneficial, but it's the individuals within your inner circle that significantly impact the choices and plans you make towards personal growth and advancement.
Your inner circle radiates a special relationship that goes beyond transactions. Samantha and Melanie discuss how they leverage the unique bond within their inner circle to elevate their business to new heights, and how their relationships go beyond just business transactions.
Here are some of the highlights of this episode:

• Your inner circle is like the rising tide that lifts all boats (01:10)
• The “cone of silence” and trust (03:00)
• Where you can find new business besties (04:15)
• The importance of nurturing and investing in your relationships (07:40)
• Usual characteristics of people in the inner circle (11:17)
• The benefits of having an inner circle (15:20)

Quotes:
"Our inner circle relationships are a two-way relationship that go over and above business collaborations or transactions." -Samantha Riley
"What makes your inner circle special is they push and support you to go to a whole new level and they will challenge your thinking." -Samantha Riley
"Our inner circle influences our decision-making and beliefs of what's possible and causes us to think better and strategically." -Melanie Benson
"With your inner circle, you can talk and get support for things you normally don't get from anybody else." -Melanie Benson 
Resources:

• Discover how to align your design to achieve more profit and ease in your business with The Human Design Advantage  https://samanthariley.global/advantage/ 
• Learn more about Melanie's 7 Step Proven Framework to get booked, get leads and get five figure clients https://amplifywithmelanie.com

Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedIn Samantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedIn Produced by Your Podcast Concierge 

Whether you’re speaking about something you’re genuinely passionate about or you’re doing it because you’re getting paid, speaking is one of the best tools to attract your target audience and leverage your impact and influence.
True power that comes from speaking can be seen in several factors, it opens a new world filled with opportunities and connections you never thought to be possible. 
In this episode of the Next Level Influence, co-hosts Samantha Riley and Melanie Benson are joined by known authorities in speaking - Bri Seeley, Corey Poirier and Jacqueline Nagle. 
Their years of experience in the speaking industry have taught them how to use it to scale their business, common mistakes that speakers make, and revolutionary strategies that helped them acquire great results from speaking. 
Here are some of the highlights of this episode:

• Introduction to today's guests - what they do and who they work with (01:40)
• How can speaking grow influence and impact (05:30) 
• Establishing speaking connections through the “Domino Effect” (09:09)
• The power of speaking - taking business to the next level and why it won’t deliver a linear impact (14:35)
• Game-changing factors that provide better speaking results (19:40)
• The biggest speaking mistake others commit and lessons you can learn from them (31:08)

Quotes:
"Don't make your pitch about you, focus on the impact that you can make on the audience." -Bri Seeley
"A mistake that most speakers make is not knowing how to leverage and fully capitalise after delivering their talks; this limits impact and opportunities." -Corey Poirier
"Once you gift someone the power of speaking, their world opens up and they see possibilities that didn't exist before." -Jacqueline Nagle
"No one's going to come and tap you on the shoulder. You have to give yourself permission and do the work." -Samantha Riley
"We can activate the audience with inspiration and connection but true change happens with what they choose to do after they hear us speak." -Melanie Benson

Resources:

• Get access to Bri's free workshop: Activate Your Most Profitable Year https://briseeley.com/plan/ 
• Watch Bri's TedX Talk, "From Wages To Wealth: The Future of the Female Workforce" https://briseeley.com/ted/
• Take Jacqueline's Quiz for Discovering your language of influence https://anygiventuesday.com.au/ 
• Grab a free copy of Corey's The Book of Public Speaking http://thebookofpublicspeaking.com/ 

Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedIn Samantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedIn Produced by Your Podcast Concierge 

The truth is not all lead generation activities will yield better quality leads. You need to look for better lead sources that can potentially boost your revenue.
In this episode of Next Level Influence, Samantha Riley and Melanie Benson delve into how to leverage your influence to create a steady stream of leads. 
Two of the most common dilemmas that business owners have is getting more leads, and attracting unaligned leads that will hamper your confidence as an established authority.
You need to be aware that not all leads are created equal. Tune in to discover ways to attract great leads and how you can better nurture this connection.
Here are some of the highlights of this episode:

• Using a podcast as an authority platform to attract your target audience (02:42)
• The magic of speaking on other people's stages (05:37)
• Ramping up leads through collaborations (07:45) 
• Maximizing social media platforms to create a network overlap (11:08)
• The difference between aligned vs unaligned leads (13:45)
• The impact of not inviting people into conversations (16:53)

Quotes:
"Getting aligned leads gives you the confidence to show up fully." -Samantha Riley
"If you're delivering value without inviting people to the next step, then it's not actually valuable. The value is in our coaching, working with people to create a transformation, and helping them to achieve the outcome they desire." -Samantha Riley
"The value lies in implementing and not just in learning. Learning isn't going to transform anything." -Melanie Benson
"People will remember you for a long time when they experience you in real life and experience the genuine quality of you from the position of authority." -Melanie Benson
Resources:

• Move from being Unknown to Standout Expert and attract your dream clients https://samanthariley.global/expert/ 
• Learn more about Melanie's 7 Step Proven Framework to get booked, get leads and get five figure clients https://amplifywithmelanie.com
• Next Level Influence episode 011: Collaboration Currency

Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedIn Samantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedIn Produced by Your Podcast Concierge