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Using a traditional golf course model with an NFT twist, over $10 million was raised in 48 hours. The project got lots of media coverage even though no golf course has yet been purchased or even identified. However this type of activity might point the way towards crowdfunding other start up ventures. 

Google, by degrading the user experience and being unwilling to get into the nitty gritty of real world retail has lost the battle for high value intent driven product searches. Can they regain this market? What would it take?

In this recent Washington Post poll only Amazon garnered trust amongst more than 50% of US consumers. The rest all were trusted by less than half of the population and some significantly less. Yet the numbers indicate that despite this mistrust we continue to use these services and products. 

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Near Memo Ep 46

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