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Niching your MSP sounds great in theory—but what happens when it means turning away revenue, firing clients, and rebuilding your stack from scratch?

Vinod Paul, President of Managed Services at Align, did exactly that. In this episode, he unpacks the real cost—and real payoff—of going all-in on a single vertical. Learn how his team scaled to 210 staff, ranked #31 on the MSP 501, and did it all without acquisitions or outside capital.

Chapters:
0:00 - Intro
1:28 - How he got to Align
10:38 - Making the bet on automation
14:57 - What does he attribute to their rapid growth?
18:00 - Challenges in niching and having hard conversations
22:04 - The vision to buy into niching
27:36 - What you should do when niching
32:03 - Will they do any m&a?
34:55 - How far out they plan
39:43 - Vinod's thoughts on AI
44:33 - MSP Titan Questions

👉 Connect more with:
Damien: https://www.linkedin.com/in/dstevens
Vinod: https://www.linkedin.com/in/vinodgpaul/

📺 Watch on YT: https://www.youtube.com/channel/UCbzzyR7yX9l9XQaZCBp0v0g